Korean Cafe: focus on the Women's Market

Now, Coffee is expanding rapidly with you opening 100 stores a month, and your goal is to expand to 1000 by 2015, while Starbucks now has only 800 in China.

Recently, Coffee accompanied you to cooperate with China Merchants Bank to introduce China Merchants Bank to cafes to create a "coffee bank", which opened a precedent for cooperation between cafes and banks in the domestic market, and set off a wave of cross-border mash-up.

Also follow the Korean-style line of coffee to accompany you to enter the domestic market earlier than coffee, and now it has become the most popular and representative Korean cafe, with a tendency to catch up with Starbucks, COSTA and other European and American brands. Coffee has opened 36 stores, distributed in Chengdu, Hangzhou, Shanghai, Wuhan, Taiyuan, Fuzhou, Zhengzhou and other cities.

"Man Coffee" is taken from the Chinese word "Romance", which means "Man". At the same time, it hopes to provide people with a relaxed and leisurely "slow" space in the fast-paced modern life. "Man Coffee" is often opened in the bustling city center, but it is separated by a glass wall from the road, but it seems to be divided into two worlds with the fast-paced city outside the window, no matter how busy the outside is, and inside is a quiet and leisurely path. This may also be the main reason why the "diffuse coffee" business is good and needs to wait in line.

In fact, if you pay attention to the Korean version of the coffee shop, you will find that, unlike Starbucks and other partial business styles, the Korean version of the cafe has a more feminine decoration style and product positioning, increases leisure functions, and encourages a slow-paced life. focus on the Chinese female consumer market. If you see a two-story cafe with large floor-to-ceiling windows on the street, the decoration is pastoral, forest and other original ecological styles, and the decoration pays attention to multi-woody and retro objects. Coffee mainly sells fancy sweet drinks, with rich desserts such as waffle, this is a Korean version of the cafe.