How to open an ideal small coffee shop to start a coffee shop

Nowadays, with the increasing demand for spiritual life, and every person who pays attention to style and status can definitely associate coffee with his taste, the coffee market has quietly emerged in China.

Many people see business opportunities in the coffee market, but the problem is that they want to open a small coffee shop, but they don't know how to start. Well, let the text below lead you to your way out. How to open an ideal small coffee shop.

Steps to open an ideal small cafe:

Examine the market and determine the business orientation. At present, the domestic coffee market is mainly western restaurants with coffee, professional leisure cafes, milk tea shops with coffee. Opening a coffee shop is mainly to determine whether there is enough consumption demand in the area where the good intention to open a shop, and what kind of people the consumer group is mainly, whether it is college students, petty bourgeoisie, senior white-collar workers or ordinary residents. After the consumer group is determined, the market positioning is naturally determined.

Budget and financial planning. Many people open a shop, may only think, I want to invest XX million to open a XX square shop, and then ask the budget of the people who have done it, and then feel almost done, go to work. Doing so actually lays the groundwork for a healthy financial position later on. The so-called sharpening does not miss the woodcutter, the finer the budget, the greater the possibility of success. The capital budget is often the key, there is not enough working capital to do back-up, after opening a store and no business, may not last for half a year and have to close down. Decoration costs are the largest expansion of the budget, business owners to deduct the total budget fixed to spend money, and then take to do design, how much money to do how much. The actual expenses required are often much larger than the budget, so the more reasonable capital planning is to use about 60% of the funds to do visible expenses, such as shop rent, store decoration design, furniture, etc. The rest is used for employee salaries, store promotion, raw material procurement and turnover.

Coffee shop location. In fact, the operation of coffee shops depends on word of mouth, so the location of coffee shops must be convenient for transportation, so that friends introduced by regular customers can find them. However, because of its own characteristics, coffee shops need a quiet surrounding environment and good greening. It is best to be close to large buildings or high-end office buildings. Coffee shops are also very demanding. This will test investors 'ability to identify potential customers, because the coffee shop consumer group is mainly young people aged 18-40. There are some areas where the flow of people is particularly large, but our potential customers are actually not many, such as around the vegetable market. Although some lots of people are not too high, but the surrounding are high-end clubs, gymnasiums, etc., this lot is also worth considering. In addition, the store itself is also very important, such as whether the door is wide enough, the height of the floor, the permeability of the store, drainage and power supply, etc.

Coffee shop design and decoration. Coffee shops are places for people to socialize and relax. Therefore, it must give people a comfortable and comfortable feeling. Operators should decorate around their business positioning and target groups. At present, there are still a few people who know how to taste coffee in China. Everyone goes to coffee shops to consume, mainly for the atmosphere and feeling there. Otherwise, it is better to go to supermarkets to buy instant coffee and drink it at home. Therefore, the style of the coffee shop is very important, whether it is a warm route or a lazy route, furniture, accessories (we say soft clothes), curtains should meet the theme and style of the coffee shop. In addition, even coffee utensils, fruit drinking utensils if they can match the style of coffee shops, there will be unexpected gains.

Coffee shop staff recruitment and management. Many coffee shop owners in the early stage of opening, in recruitment, often more anxious, resulting in no good talent. There were many differences between coffee shops and ordinary restaurants. Coffee shops did not need so many waiters, and the boss was often not in the shop. Therefore, the quality requirements for employees themselves are relatively high. Moreover, most of the customers who came to the coffee shop were of high quality, so when selecting waiters, try to choose those who had temperament, looked comfortable, and had self-restraint. Make customers feel comfortable and fresh.

In addition, making a cup of good coffee is the most basic requirement for opening a coffee shop, and it is also the primary key to quality assurance, but if you want to open an ideal coffee shop, you can not make coffee alone. Many small cafes have good business and good reputation, not only because the boss can make coffee. Personalized cafes are like art galleries, coffee shop owners themselves are like artists, can bubble out the boss's confidence and charm, can pass on to customers 'own thoughts and humanistic feelings. To open a cafe, it is the biggest key to long-term business to be able to seize customers and leave customers with word of mouth. Good service, quality assurance is the symbol of the brand.