Location of coffee shop (1): business district

There are many people who want to open their own small libraries, but few of them succeed in the end, and most of them cannot pass the hurdle of site selection. According to personal irresponsible statistics, more than 95% of people who have plans to open stores eventually miscarry due to site selection.

Opening a coffee shop in the business district is undoubtedly a relatively high return on investment, especially now the growth rate of new business buildings is very fast, and it also gives many similar opportunities, the only problem is that the property owners in the business district are more willing to let large chains such as Starbucks in, so the general areas that can really be rented by us will not be very good, they need to mobilize a little interpersonal relationship to start.

Location name: business district

Main target market: White-collar workers and foreign employees

Recommended business items: coffee, take-out coffee, Western-style simple meals, business packages, conference services

Pricing strategy: medium

Suitable area: 15 muri 100 square meters and above

Rent: the rent in the business district is generally in the middle level, and some of the more remote areas will be very low, but it should be noted that the business district is operated before 18:00 every day, and it is closed on weekends and national holidays.

Main advantages: except for some top business districts, most business districts and development zones are surrounded by barren land, thus forming a certain monopoly, if your store happens to be open within some large companies, then the monopoly position is obvious, and if you not only open in some large companies, but also use their employee cards to settle expenses, then congratulations. The store is almost 100% profitable. The lunch of white-collar workers has always been a national problem, so there is a lot to do in the supply of lunch. In addition, the flow of people in the business district is relatively stable, and the income level is more secure, so that it is easy to measure whether your store can make a profit.

Main disadvantages: White-collar workers are undoubtedly one of the most picky people, and because of the low mobility of customers, if you can't guarantee the stability of quality, or have some food safety problems, it will be devastating.

Suggestion: coffee shops in the business district can go to two extremes, either take the luxury route to attract executives and foreign employees, or take the fast route, emphasize running volume, and attract ordinary employees through fast production, convenient service and affordable prices. Don't want to do everything.