Location of coffee shop (2): campus

There are many people who want to open their own small libraries, but few of them succeed in the end, and most of them cannot pass the hurdle of site selection. According to personal irresponsible statistics, more than 95% of people who have plans to open stores eventually miscarry due to site selection.

With the rapid development of China's university industry, campus cafes have sprung up not only around the campus, but also on the campus. In particular, the emergence of a variety of university towns and the emergence of a large number of foreign students, so that the campus coffee shop has become an indispensable matching, such as Vox coffee and other coffee chains have long been seizing this market.

Location name: campus

Main target market: students, teachers, foreign students

Recommended business items: coffee, cultural salon, western-style light meals, conference services

Pricing strategy: medium price

Suitable area: 50 muri 100 square meters and above

Rent: the biggest rent in the campus is that there is no business on weekends, national holidays, winter and summer vacations, so under the premise of the same rent, the actual utilization rate of the campus is relatively low.

Main advantages: the campus is undoubtedly the best choice for you to open a shop with literary temperament, you can live an ideal life of fishing for three days and drying the net for two days, and have a long holiday to let you go out to the place you like and do what you like. In addition, there are plenty of cheap labor, hourly workers, who can be hired, and there is little worry about shortage as long as they can fix the bar. The source of customers is relatively fixed, and some of them will be updated every year to form a benign customer base liquidity. Students will also be less picky about their products.

Main disadvantages: may be subject to more administrative intervention, from decoration to products to pricing and so on, especially pricing, administrative intervention is more likely. In addition, there are relatively few business hours, students' spending power and other factors are also worthy of attention.

Suggestion: the coffee shop in the campus needs more outstanding personality, culture and other added value, if the location can be located near the foreign student building, business will be better, it is best to bring some light meals.