WeeCoffee Micro Cafe with Weibo theme

The simple decoration on the first floor of the coffee shop is the style preferred by most men among the shareholders.

The environment on the second floor is warmer and more private.

More than half a year ago, @ Wang Xiaosai lamented on Weibo: "it's too difficult for one person to invest in Dream Cafe, but fortunately there is an omnipotent Weibo." Half a year later, he and dozens of friends he met through Weibo finally opened the cafe, which carries the dreams of many people and curiosity, on the banks of Suzhou Creek in Shanghai.

It looks beautiful.

@ Wang Xiaosai, a media man who is enthusiastic about public welfare and dedicated to advertising creativity, has tens of thousands of fans that have made his Weibo post a large number of retweets and followers in a short period of time, and thousands of private messages have also been found. Of course, there are a lot of people with an attitude of curiosity, and no one can tell how a group of strangers can run a coffee shop.

Indeed, when the proposal first spread on Weibo, there were a lot of people asking for a stake, and everyone had different motives. @ Wang Xiaosai and other sponsors who already knew each other began to communicate with everyone who asked to buy shares, and finally formed a large group of dozens of shareholders. "if there is any rigid condition, there is only one: it must be controlled by Weibo." The person who said this is the current micro coffee marketing director @ Trista voiceless. She was originally acquainted with the sponsor, but now she has not only left the advertising agency where she used to work, but also become one of only two full-time managers in the cafe.

The establishment of the coffee shop immediately entered the stage of practical operation. "it looks beautiful." This is the summary of @ Trista voiceless to the previous preparatory work. It is not so simple to run the building materials market and design and decoration all day long. None of these start-up teams, except @ Yuepu Lin Yue, who runs his own online marketing company, has had previous experience in physical management. In the face of something completely strange to them, they fumbled and suffered step by step. No one has any idea what a cafe can be.

If you open a coffee shop, you don't want to make money.

Among the existing cafe shareholders, the composition is still strange, including Internet media people such as @ Wang Xiaosai, as well as executives of some big companies, as well as engineers, psychologists, marriage experts, flight attendants and even crosstalk performers. But in the end, what connects them is that they have a similar dream: have their own space and can get spiritual freedom. In short, this is a utopia.

Creating utopia has its own price. Coffee shop business is not easy to make money, or, for investors, using a coffee shop to get a return is a very patient thing, far less than investing in real estate or buying shops in previous years. With the exception of well-known coffee shops such as Starbucks and Costa, it often takes years for a coffee shop to turn a profit. Take the famous carving time Cafe in Shanghai, for example, its incubation period is as long as two years. @ Trista explained that compared with restaurants, coffee shops have almost no concept of turnaround rate, and a guest can sit lazily on the couch for a whole afternoon when he orders a cup of coffee. In addition, guests who come to the coffee shop are less likely to wait in line.

At the first shareholders' meeting, however, everyone quickly agreed that the cafe was not opened to make money. In the eyes of shareholders, the spiritual pleasure of the cafe is far greater than the material return it brings, even at the cost of loss. No one can tell when they will make money.

Be a qualified cafe first.

This is a Weibo post posted by @ Wang Xiaosai at the beginning of recruiting shareholders: "do you want to meet more insiders?" Do you want to have your own when you spend so much money on a coffee shop in a year? Having coffee with a friend, after entering the door, I hope the waiter will say, Welcome, or is it better for the boss? Do you want to have a quiet place after quarreling with your boss, lover and mistress? The first Weibo cafe of @ weecoffee, which combines Internet, media and creative themes, still has a number of shareholder quotas and limited time to grab seats, which will be contacted by September 5. "

But if dozens of shareholders are allowed to be bosses and all go to the store to tell them what to do after opening, the coffee shop will soon be separated. No matter what kind of utopia, it will face the pressure of reality, and WeChat is no exception. As a result, @ Wang Xiaosai discussed with shareholders and issued the "shareholder Oath of WeChat", which said: "Weicha, fulfill the ambition of a small boss, everyone has an open, cooperative, and mutually shared attitude, and shareholders have the responsibility to lead creativity and contribute their own resources to build a big family of WeChat." In case of trouble, the cause of micro coffee is the most important, followed by self-interest, and if you can promote the good, it will be more appreciated. Shareholders need to help each other, stick together, be intimate and intimate. "

After three shareholder meetings, WeChat has established a management structure: an executive board of directors composed of four executive shareholders and two functional shareholders, responsible for the external cooperation and day-to-day operation of the cafe. When other shareholders come to the store, if they have any opinions, they can put forward their opinions to the board of directors and let them handle them, instead of directing the clerks casually. In the specific operation, all shareholders, including four executive directors, need to pay for coffee in the store. "each shareholder will get a boss card and will enjoy a special discount. Otherwise, every shareholder will come to the store to have a few cups of coffee for free, and the operation of the company will be in chaos. " @ Trista Qingyin invited the reporter to drink a cup of coffee in the store, and she also paid for it afterwards. "to be a qualified cafe first is the most important goal at present." She told reporters.

Cross-border communication platform provides good stories

"Micro Cafe is not just a cafe, it is more meaningful to build a cross-border platform that can provide communication opportunities for people who usually have no intersection at all." In the cafe, you can deeply understand this kind of trace. Weibo with WeChat keywords scrolls on several TV screens in the coffee shop. After the official opening, the management team also plans to put a sign on each table with the words "Welcome to communicate" on the front, meaning that the owner of the table is welcome to have a face-to-face conversation with others. Turning the sign over means that you want to be alone.

The topic would also like to return to the previous shareholder composition, a variety of professional collisions bring a variety of topics. Similarly, these people who benefit from Weibo to realize their dreams also hope to organize their spontaneous communication behavior, and "WeeTalk" arises at the historic moment. This activity, which has a variety of hot topics, launched online and offline, will officially hold its first issue in the next few weeks. The theme of the first preliminary issue of "positive Psychology" is provided by a psychology professor shareholder.

A large number of people means cooperation, cooperation means mutual understanding and tolerance, and even concessions. For so many shareholders, everyone must have a different understanding of the details if they want to realize their dreams and build their own utopia here. Men like tough decoration, while women want gentle design, and hipsters want to put ipad on each table to order. The final result is this: the first layer of light is mainly blue, equipped with dark sofa, appears simple atmosphere; to the second floor, is the opposite style, light yellow small chandelier, orange sofa, more private, at a glance is the type that girls like. The area of the upper and lower floors seems to be in line with the male-to-female ratio of shareholders. As for ipad's proposal, after discussion, they thought that it would be better not to do it first. "it would be better for cafes to face the public, or it would be better to try and listen to the feedback of more people and then increase the investment in fixed assets."

In the private library of Micro Cafe, there are all kinds of books, including Biography of Steve Jobs, Harry Potter, philosophy and advertising. These are the # WeeCoffee Private Library # campaign launched by the official Weibo of @ WeeCoffee Micro Caf é and purchased at the request of shareholders and netizens. Open the title page of the book, and there is a handwritten reason for recommendation. The registration is the Weibo account of the presenter.

"make the world smaller" is the slogan of WeeCoffee WeChat, a cafe with the theme of Weibo, whose ambition seems to be more to build a resource platform for Weibo users. And @ Trista voiceless says the most is a sentence: "We want to be a good coffee shop with good stories."

WeeCoffee Micro Cafe is a cafe with Weibo theme.

China Coffee Trading Network: www.gafei.com