Coffee accompanies you to enter the Taiwan coffee market and plans to open 40 new stores this year.

South Korean coffee shop chain has announced its official entry into Taiwan's coffee market! Caffebene (Coffee accompany you) from South Korea sees the development potential of Taiwan's coffee and dessert market and plans to display 40 stores, with an estimated 300 branches in Taiwan by 2020. There will also be a White Valentine's Day fan meeting with Kim Soo-Hyun, which is expected to attract more consumers.

▲ (from left) South Korea's Minister of overseas Operations Jo Yu-hwan, CEO Kim Sun-kwon, Taiwan District General Manager Yoon Eun-Kyung, and Taiwan District Operations Chief Executive Jung Yong Yong. (photo / courtesy of the operator)

Jin Shanquan, CEO of Coffee with you, said: "there are 40 stores planned for this year, and the number of stores in Taiwan is expected to reach 300 by 2020." The highly popular Asian god Kim Soo-Hyun will be invited to act as the brand spokesman, and a fan meeting will be held on White Valentine's Day. Coffee accompanies you to achieve 140% achievement rate in Taiwan in February. In order to expand the Taiwan market, it is also planned to introduce the Korean brand representative festival "accompany you Day" and launch a consumer coffee education course.

Through diversified product development, the head office provides comprehensive educational courses including store staff service, production process and store management, with institutionalized education and training and store management rules to ensure that each store can fully transmit high-quality requirements and cultural DNA in accordance with your business policy, and jointly enhance the brand value.

Yin Enqing, general manager of Taiwan Coffee, openly plans to expand the franchise store in Taiwan. First of all, through the real estate experts to obtain the analysis of the business circle and join the main opinions, according to the situation of each business circle to set up outlets of different sizes. It is planned to set up a large store with more than 40 ping (1 ping equals about 3.3 square meters) in the hot business district. Small and medium-sized stores dominated by take-out will be set up in the MRT business circle and areas with convenient transportation. In order to achieve the best management in terms of product and service quality, direct stores will account for more than 30% of the 300 stores in the future.