Ordos is forming a compound coffee market

Coffee is becoming the drink of choice for many young people.

Reporter: Han Xueqin/Photo

With the economic development of Ordos City, the quality of life of Ordos citizens is also constantly improving. Coffee, a noble and elegant consumer product, has also entered the life of Ordos citizens. The famous Shangdao Coffee, Xiti Island Coffee, Mingdian Coffee and Diou Coffee live in Ordos and become an indispensable part of the cultural consumption life of Ordos City citizens.

Product variety gradually increased

Wang Guangwei, who has many years of coffee making experience, is currently the chef of Yili Huating Store in Shangdao Coffee, Dongsheng District, Ordos City. Wang Guangwei told reporters that Shangdao Coffee entered Ordos in 2005 and was the first brand store to enter Ordos. Shangdao Coffee Flagship Store in Dongsheng District was also the first coffee shop in Ordos.

According to Wang Guangwei, at present Dongsheng has 4 Shangdao coffee shops, 3 famous coffee shops, a West Ti Island coffee shop, a Diou coffee shop, these coffee shops are opened in the past two years, Dongsheng citizens for western food, coffee acceptance ability is very strong.

"Dongsheng Shangdao Coffee is the second coffee shop. It has been open for 4 years. Coffee 4 years ago was still a new thing for the people of Ordos. The market is very immature. Now the coffee market in Dongsheng is very mature. Coffee will become more and more popular in Ordos in the future." WangGuangWei to reporters recalled, Four years ago Ordos coffee varieties are still very few, At that time the most expensive Belgian coffee a pot of more than 100 yuan, The cheapest concentrated ice coffee, Latte coffee a cup of more than 20 yuan; With these years Ordos economic development, Now Belgium coffee a pot 178 yuan, Concentrated ice coffee, Latte coffee a cup 30 yuan.

"The coffee beans in our shop are imported from Africa and Yunnan. These raw beans are processed into coffee with different flavors, such as Blue Mountain flavor, Brazilian flavor, Colombia coffee, fancy coffee, etc., to cater to the changing tastes of consumers." Su Jiqiao, manager of Diou Coffee Wanzheng Square Store, told reporters that coffee practices are different, varieties are different, so the price gap is very large, the coffee price of this store is between 30 yuan and 180 yuan.

According to Liu Dongjun, manager of Mingdian Coffee and Tea, there are more than 1000 famous coffee in Taiwan in the mainland and 3 in Ordos City.

"It has been two years since our store opened in Dongsheng. It has been well known to the people of Ordos City. Most of the people who come to the store for consumption are business negotiations, family gatherings and lovers. Most of them are people with high economic income and high cultural quality." Liu Dongjun told reporters.

Market outlook optimistic

"In the first three years, when the coffee market was immature, the monthly sales of Dongsheng Shangdao Coffee Yili Huating Store reached about 150,000 yuan, and now the sales are even higher." Wang Guangwei told reporters.

Su Jiqiao said: "Because Diou Coffee entered Ordos in February this year, so the market has not yet opened, in terms of single product price profit is quite considerable, although monthly sales of more than 100,000, but at present the store excluding rent, employee wages, utilities and other coffee shops have not yet made profits."

According to Su Jiqiao, Ordos consumers 'consumption concept is still very traditional, the recognition of coffee is not high enough, the cognition of western food and coffee needs to be cultivated for a long time, the coffee shop investment is large, the return cycle is relatively long, as long as there is no loss in the first year or two, the balance coffee shop will continue to survive.

"At present, there is no competition in the coffee market of Ordos City for the time being. Each coffee shop has its own specialty coffee. The common goal of Ordos Coffee Shop is to cultivate the coffee market of Ordos well." Su Jiqiao told reporters.

Liu Dongjun said: "Because coffee has been popular in Europe and America for a long time, coffee in China is not as professional as foreign coffee, and the coffee market in China is not as big as foreign coffee. At present, coffee shops opened in Ordos are equipped with western food and fast food in order not to lose money and to spread coffee culture better and let citizens know coffee."

Liu Dongjun is optimistic about the future coffee market in Ordos. He said that according to the current coffee market situation, the coffee market in Ordos will develop greatly in the future. He believes that the world famous brand coffee will join Ordos, plus there is no vicious competition in the coffee market, as long as the coffee taste is good, the catering is good, the environment is good, and the service is good, the coffee market will get better and better.

Young people are the main force of consumption

Coffee really entered the life of Ordos people since 2005, mainly because residents 'income level has been greatly improved and higher requirements for quality of life have been made. Coffee, as a symbol of civilized life, is becoming more and more familiar and accepted. In the hearts of the common people, this western diet spread to Ordos, which is the true embodiment of high quality life.

"I saw many foreign films and television works, white-collar workers taste a cup of fragrant coffee after work, feeling very comfortable, this is very attractive to me, I think that is a high-quality life, even work is full of enjoyment." A company senior staff WangJieyu excitedly told reporters,"Coffee has a strong refreshing effect, During work leisure or after a hard day, Sit in the coffee shop drink a cup of coffee, To life distress, Work pressure is a kind of invisible release, I drink coffee when can find the true self, How much fatigue with a cup of coffee disappear, So I especially like drinking coffee."

The reporter found in the interview that most of the young people in the cafe, there are white-collar enterprises, fashionable couples, couples, etc., the elderly rarely appear here.

Su Jiqiao told reporters that in Ordos coffee consumer groups, the elderly accounted for a small proportion.

"Coffee is for young children. I like tea at my age." Zhang Hui, a 73-year-old retired worker, told reporters that drinking tea helps digestion, improves blood circulation and is good for health, but he has never heard of coffee having this effect.

"At present, most people who drink coffee are young people, many middle-aged and elderly people still do not understand coffee, they do not recognize, do not like the taste of coffee, in the future hope that more middle-aged friends like coffee, drinking coffee every day is actually good for the body, will change the metabolism of the human body." But no more than five cups of coffee a day. More than five cups is bad for you." Liu Dongjun reminds consumers.

According to the reporter understands, the city's largest coffee shop sales are growing steadily, some even have reached the annual sales of 1.5 million yuan level, but also showing a gradual growth trend.

"The local people's concept of diet is gradually improving, and it has gradually changed from the big bowl of drinking and eating meat in the past to eating well, eating skillfully and eating well. People nowadays, especially the younger generation, know better how to enjoy life." Dongjun told reporters that in the hearts of these young generations, drinking coffee is a noble consumption behavior, representing culture, connotation and cultivation. They are imitating the lifestyle of the western upper class.

China Coffee Trading Network: www.gafei.com