"boil" out of Wealth: 10 yuan coffee specialty shop

A cup of coffee costs only 10 yuan, which has changed the attitude of many people in Wuhan towards coffee consumption. In the past two or three years, 50 or 60 such economical cafes have sprung up in the three towns of Wuhan, which are very popular among the citizens. He Jianzhong, a Taiwanese native of Huangpi, was the first to bring 10 yuan coffee to Wuhan. The Northwest Lake coffee bean store he runs is well-known in the Wuhan coffee circle.

In fact, the profit of a 10-yuan cup of coffee is not low. He Jianzhong believes that if the consumption of coffee in Wuhan is larger, the price of coffee can be cheaper.

Whenever a customer leaves, he will send a "good luck". This warm blessing adds some warmth to the hearts of many busy people.

Discover coffee business opportunities

In 2001, he Jianzhong, who had been doing business in Wuhan for several years, ended the business of bubbly black tea near Jianghan Road. This time, he specially returned to Taipei to inquire about the market situation. when he found that the business of large and small coffee shops in Taipei was very prosperous, his eyes lit up.

At that time, there were many cafes in Wuhan, but most of them were comprehensive cafes such as western food, light meals, tea and so on. Professional small coffee shops were still new things, petty bourgeoisie and luxury in everyone's eyes. If it can attract more people to drink coffee and mismatch with those large cafes, will it be a new way?

He also found that most of the coffee markets in Wuhan were directly imported cooked coffee beans, while many cafes in Taipei at that time had already baked coffee beans on the spot and sold them again, and the taste was more fresh.

In order to master the skill of making coffee, he Jianzhong went to all the cafes in Taipei, tasting coffee while asking the bosses for advice on how to make coffee. After learning the skills, he Jianzhong returned to Wuhan and found a facade near the Northwest Lake to sell coffee beans, which was filled with coffee books he had collected everywhere.

Brew 10 yuan coffee in the coffee beans

At first, he Jianzhong's store mainly sold his own roasted fresh coffee beans, but the business was mediocre. However, his form of operation has attracted a lot of attention, and whenever he makes a coffee demonstration in the store, many passers-by will come in and have a look. He Jianzhong is not stingy either. He often invites these customers to taste coffee and teaches them how to make coffee. Gradually, more and more customers buy coffee beans.

A regular customer suggested to him, "Lao he, you might as well sell freshly brewed coffee in the store so that we don't have to go home and make it ourselves." This suggestion reminds him of the small cafes all over Taipei, which only sell coffee, but the daily sales are very large, and the coffee is sold cheaply.

At that time, coffee on the Wuhan market easily cost more than 20 yuan a cup. He Jianzhong thought, in fact, the cost of coffee is not high, if the sales volume can go up, the price can be reduced to an appropriate level, he decided to try to sell 10 yuan a cup of freshly brewed coffee.

As he expected, business has been getting better and better every day since the shop sold 10 yuan for freshly brewed coffee, and some people even came to learn skills. It is understood that small shops can sell at least dozens or even hundreds of cups of coffee every day.

Do not join, plan to open a special store again

The business of the Northwest Lake coffee store is booming, attracting hundreds of people from all over the country to consult technology and join. In the face of the "fat meat" sent to his mouth, he Jianzhong was not moved and insisted that "he will not join!" He has his own view: once the franchisee is poorly managed, not only the franchisee can not make money, but also the reputation of the brand may be damaged, and he would rather run it himself.

He Jianzhong usually likes to look for cafes everywhere in the three towns to taste. Now the Northwest Lake coffee store has a small operating area and simple decoration, although many guests are very satisfied. However, he Jianzhong still hopes to open a "decent" cafe with clean and tidy storefronts, comfortable seats, elegant decoration, and a wider variety of coffee, including both traditional coffee and fancy coffee. The only thing that remains unchanged is the quality and taste of freshly brewed coffee, he said. "No matter what kind of coffee shop I open, the taste will not change."

(from Entrepreneur)

China Coffee Trading Network: www.gafei.com