Compound restaurant: Taiwanese businessmen teach you to open a coffee shop

Zhang Fuqi's starting point for opening a coffee shop is to use it as a window for people interested in coffee to experience the fun of roasting coffee and operating roasting equipment on the spot, as well as teaching and training in store planning techniques.

With the arrival of coffee chains such as Starbucks and 85C, the coffee culture in Xiamen is getting stronger and stronger, and coffee shops, large and small, are scattered in every corner of the city. Like pearl milk tea, Taiwanese businessmen can not ignore the leading role in the formation of coffee culture in Xiamen-they are the forerunners to bring in the light food and leisure way of compound food and beverage from Taiwan.

Behind the success of these complex restaurants, whether large or small, is the contribution of Taiwanese businessman Chang Fu-chi. He, who imports raw coffee beans, promotes baking equipment developed by his own company in Xiamen, supplying it to major light food restaurants and providing technical teaching and training. A few days ago, his own coffee shop officially opened to accept guests. Unlike other coffee shops, the shop has more experience functions, where customers can see a variety of coffee-related utensils, as well as the operation of on-site raw and ground coffee, and roasters and other equipment.

Zhang Fuqi said that his store is a display window for people who are interested in opening a coffee shop to have an intuitive understanding here, and it is also a good place for everyone to exchange coffee culture.

Open a shop as a window to show coffee culture

Walking into the coffee shop named "Jialebi" next to the Lianhua Street Office on Lianhua North Road, there are all kinds of award-winning coffee beans and their award certificates on one wall, and the coffee beans packaged in linen look very textured; the glass cabinet on the other side is full of food and beverage equipment such as plates, cups, teapots, bean grinders and so on; as for the prominent position in the middle of the hall, a red roaster is really "eye-catching". It is dazzling to look at the bar, barreled, canned and bottled coffee and baking utensils of different materials such as glass and stainless steel.

Not only that, coffee-related elements can be seen from time to time on the table, on the windowsill, on the wall and in the small corner. This decoration style, Zhang Fuqi has ulterior motives-obviously, it strengthens the display function of the storefront.

Zhang Fuqi is from Taichung, a place full of cafes. He loves coffee. When he was in Taiwan, he was engaged in the coffee-related industry, making coffee, importing raw beans and selling baking equipment. Since 2005, he has moved westward to the mainland and has focused on Xiamen.

"in Taiwan, home-baked coffee is more popular. I want to bring this way in." Zhang Fuqi told reporters that he wants to promote his own roasted beans and roasted coffee culture in Xiamen.

As a result, after wholesale and retail baking utensils a few years ago, he felt it was time to open his own store and decorate it according to his own ideas. Due to the new opening, Zhang Fuqi feels that there are still some designs and decorations in the store that need to be further improved. He wants to make the store "smell coffee everywhere."

One-stop service, guide the opening of a coffee shop

In Zhang Fuqi's view, opening a coffee shop is the wish of many people. "especially after some successful people retire, they all have the idea of opening a shop and watching the people in the store satisfied with coffee."

Therefore, the coffee roasting equipment displayed in the store, people who are interested can personally experience the specific operation, after getting started, they may be able to buy a machine to open a shop.

Speaking of getting started, Zhang Fuqi is full of confidence in the bean stir-frying machine developed by himself, and has the advantages of plugging in, preventing hot hands, and full hot air, which is "more suitable for beginners."

Even if they can't get started, there are professional Taiwanese teachers who carry out teaching and training in store planning techniques.

"Coffee roasting is a relatively professional area in Taiwan, and we use the concept of Taiwan to make planning." According to Zhang Fuqi, Taiwan's commercial catering equipment, such as fruit blenders, bean grinders, ice planers, and coffee machines, are exported all over the world.

As for technical training, Zhang Fuqi points out that in fact, the function of various mechanical equipment can be put in place. "it's mainly about the fluency of the moving line in the kitchen, just like the production line in the factory, it pays attention to the smoothness, simplicity, and efficiency of the machinery. Sometimes you don't have to buy so much equipment if you don't have to spend money."

Moreover, combined with the resources around him, he invited designers from Taiwan to cooperate with the design of commercial space, which can be described as an one-stop service. Zhang Fuqi named his coffee shop "Jialebi", and those who saw it would smile, because its homonym is "Caribbean", which is self-evident.

"there are two most famous things in the Caribbean, one is pirates and the other is coffee." Zhang Fuqi told reporters that the best coffee beans in the world come from the South Mountain of Jamaica, which is in the northwest of the Caribbean. "just as many people know that the best coffee beans come from the Caribbean, we hope that through our baking technology and sales, everyone knows that the best coffee is in Carreby, which is our purpose."

According to Zhang Fuqi, their imported beans are shipped in containers from Brazil because the company has its own farms and estates in Brazil. In his view, roasting coffee on the spot can improve the level of coffee drinking, especially good coffee raw beans, self-grinding and self-cooking, the quality is excellent.

China Coffee Trading Network: www.gafei.com