Do not open a coffee shop with the same positioning.

Budget

The situation of "brown impression" opening a store and "reworking" made the two bosses particularly lamented the haste of the initial preparations. In addition to the capital budget, we also need to consider the positioning and the preliminary work of market inspection. In addition, decoration, production and procurement are also very important. The so-called sharpening knife without mistakenly chopping firewood, the finer the budget, the greater the possibility of success. And the capital budget is often the key. Miss Wang said that fortunately, the original budget of 100,000 yuan was completely within the affordability of everyone, but then the additional investment basically did not cause any trouble to them. If all the belongings were put into doing business, there would be less room for manoeuvre and may even face a business standstill later.

A more reasonable capital budget is to use half of the expenses to meet the expenses that can be seen clearly, such as decorating furniture and equipment, and leaving half for emergency, such as turnover adjustment.

Display

The key to going out for a drink is to be comfortable, otherwise you might as well go to the supermarket and buy yourself a drink at home. Cafes are not only comfortable, but also must not be the same. Operators should decorate around their own position. For example, the name "brown impression" itself has a distinct position: Brown, the color of coffee, a little decadent, a little warm and relaxed, so furniture decorations and even curtains should echo this, and should not deviate from the theme. The second adjustment of "brown impression" has made a lot of adjustments to this problem. In addition, many guests will appreciate the coffee and wine containers when they go to the cafe, and like the lazy sofa, so this is the main point that operators need to pay attention to. Miss Wang said that in order to solve the problem of "characteristics", many things of "brown impressions" are collected from every corner of the market, and if necessary, efforts should be made to DIY ready-made things.

Produce

Potato chips, cakes, candy, chicken feet and even Sautéed Rice Noodles, many small leisure cafes have a variety of food to meet everyone's needs, but this means that cafes are also equipped with Chinese and Western food chefs. The experience of "Brown impression" is that all orders are made from other stores except coffee, wine and fruit. According to Miss Wang, the "technician" of "Brown impression" is only first-class in the production of fancy coffee and cocktails, while the rest only makes fruit plates, fruit juices, and so on, while pastry snacks are all ordered from better professional stores around. After all, coffee shop consumption is dominated by beverages, and the "brown impression" with an area of less than 100 square meters is even more limited due to the limited passenger flow and the need for other goods, so "purchasing" is actually a way to save costs.

Location selection

The transportation of the coffee shop must be convenient, because it should be convenient for friends who are introduced by regular customers to find it. The cafe itself should be quieter and the surrounding greening should be better. In addition, cafes have to rely on the surrounding environment to have knock-on effects: for example, bar coffee areas have been formed in places such as panning for gold, Tianhe, and along the Yangtze River, which can bring "tentative" customers to new cafes; large buildings or near office buildings, such as Tianhe City and Garden Hotel. And the selected shop itself should also be more practical, 70 square meters of the house to make about 100 square meters of the effect is the best, so it is recommended to have a business idea, find a professional who knows how to decorate for reference. In addition, generally speaking, shops sign for three or five years, so the rent must be haggled over, and at the same time, it also depends on the estimate of long-term development. The former store of "Brown impression" was a warehouse for imaging equipment. The rent paid by the inexperienced Wang and Miss Tang was several times the original price, but in less than a year, shops in similar areas of the same size doubled the current rent.

Use of personnel

Although cafes do not need as many waiters as restaurants, it is impossible for the boss to be in the shop every day, and personnel management is still a problem. Many bosses use relatives and acquaintances to visit the store, but Miss Wang thinks it is not necessary to use people. She said that large business management needs a system, small business management needs emotion, so communicate more with employees, especially the manager, and adjust the reward and punishment system. (starting a business has risks, so the project should be carefully compared and investigated.)

China Coffee Trading Network: www.gafei.com