How to run a coffee shop

Coffee shop is a place for customers to relax, entertain, talk and relax. What is needed here is a comfortable environment and a relaxed atmosphere, where people can express their feelings and enjoy the joy of gathering among friends and the aroma of coffee. People often want to go to places that make them feel comfortable or interesting. There you can enjoy different amorous feelings, or solemn and elegant, or rural style, or westernized elegance.

If fengshui is applied to the fengshui layout of modern teahouses and cafes, it only needs to be slightly adjusted to achieve better business results, and it also has a wide range of applications in making money and recruiting customers. According to the principle of fengshui, the decoration design is smooth and comfortable, on the contrary, it is dead. All teahouses and cafes need a comfortable business environment in order to win customers and good economic benefits.

The "absorption of air" and "flow of gas" of fengshui can be understood as ventilation to some extent. The ventilation of teahouses and coffee shops is beneficial to the preservation of the goods. Therefore, making the teahouse and coffee shop ventilated is also one of the important factors to be considered when decorating the teahouse and coffee shop.

The necessary decoration of teahouses and cafes will help to create a warm feeling and make business more prosperous. But teahouse, coffee shop decoration should be simple-based, should not use reflective materials or carve complex graphics, otherwise it will give people an impetuous feeling. The decoration of teahouse and coffee shop is a successful decoration only if it is liked by customers.

Here are a few points for attention in decoration:

Generally speaking, customers go to teahouses and coffee shops to pass the time, hoping to relax and enjoy a moment of comfort. For them, teahouses and cafes can be places for friends to meet, which means the origin of friendship, a place to break down estrangement, and a place to resolve hostility. Here, everyone likes to buy a cup of tea or coffee and think and talk freely. Therefore, the construction of the atmosphere of teahouses and cafes is particularly important. A key factor in creating an atmosphere is music, which should choose relaxed music (such as traditional music) as background music, not too loud or too low, that is, to give people a relaxed feeling and not to affect customer conversation. In addition, operators should discuss with designers to design teahouses and cafes as elegant and popular places as possible, which can not only make consumers feel at home, but also make other staff feel at home.

The collocation of the color, shape and space of the lighting can create a harmonious atmosphere. The chandelier chooses an eye-catching style, which can have a great impact on the overall environment. A variety of lamps and lanterns in the same room should be kept in harmony or similar in style. For example, wooden walls, wooden cabinets and wooden-roofed teahouses are suitable for rectangular wooden lights, and coffee shops with iron products are suitable for chandeliers made of iron pipes. The delightful layout can increase the energy of the whole space and enhance the luck of the operators.

Many modern people like to use hanging pictures to decorate the space for auspiciousness and beauty, but pay attention to the following taboos when hanging pictures:

Pictures of ferocious beasts should not be hung, so as not to give people a sense of terror.

Pictures that are too dark or too black are not suitable for hanging. Because such pictures look heavy, demoralizing, lack of enthusiasm, and prone to pessimism.

Pictures at sunset should not be hung.

To choose some pictures with negative attributes, it is required that the colors of the pictures are simple, giving people a feeling of calmness and steadiness, so that consumers can feel a quiet atmosphere. In the "peak position", besides bamboo paintings, peony paintings can also be hung. Because peonies are known as rich flowers, they are not only beautiful in color, but also elegant in shape, so they have always been regarded as a symbol of wealth, so they are hung in the position of Dangwang. It can be said to be the icing on the cake.

It is best not to hang the picture so as not to feel too close.

Don't forget to put the pine pot under the picture. Pine is the power of sunwood combined with painting, which can increase its energy.

Creating a chic, fresh and elegant teahouse coffee shop will make your business more prosperous, and customers will come one after another. May your teahouse coffee shop be the icing on the cake, and customers will appreciate more to come to support you.

Nowadays, there are all kinds of coffee shops and the competition is fierce. So how to open a successful coffee shop? Industry insiders believe that it is necessary to determine the object of consumption before opening a coffee shop, which is the key to the success of the coffee shop. For example, the success of the STARBUCKS coffee chain in the United States, in addition to its unique business model, is mainly due to its accurate positioning. It mainly locates Chinese consumers as white-collar workers, high-income people and foreigners in China, and then uses them to influence the younger generation in China; secondly, it chooses the ideal location according to the consumer orientation. If the coffee shop is targeted to high-income white-collar workers and business people, it is generally open in downtown areas where office buildings are concentrated, and it is best to take quiet areas in noisy areas, that is, relatively clean storefronts or buildings in bustling areas. famous, popular high-rise real estate is also an ideal place. And if the consumption orientation is the working class who generally pursue the trendy income, you can choose a quiet small area room; in addition, the coffee shop should have a stable coffee quality after opening. Coffee is a highly specialized drink. The quality of making coffee and providing services is one of the important conditions for the formation of a stable consumer group.

And if you want to own your own coffee shop, is it better to join or be original? It depends on whether the investor has coffee shop experience. For beginners, choosing a mature chain to join the company is the most worry-free way. And how to choose a chain to join the company? First of all, you have to understand what kind of company you want to join. Do you need brand support, technical support or logistics support? If you want brand support, you can choose well-known brand chains to join companies, such as Starbucks, cross-strait and so on. Although the brand usage fee paid by such a coffee shop is more expensive, the brand is loud and profitable. Of course, the choice of chain franchise companies should not be blind, but also consider their own investment environment, such as Starbucks coffee, which may have inestimable value in first-tier cities, but in county-level cities and secondary cities, it may not be profitable to invest in coffee shops with high brand franchise fees. If what investors need is technical support, then the best shortcut is to choose a regular and developing coffee chain, which will do its best to increase its brand awareness and provide a variety of professional services for franchisees. If you only need to have a strong coffee raw material supply service, then you need to choose a professional coffee chain China Merchants Group, which has its own coffee roasting base and is mainly engaged in coffee chain sales. an adequate supply of raw materials will get your business back on track as soon as possible.

Coffee shop marketing planning

In fact, there are many kinds of planning, including overall planning, seasonal planning, and festival planning. Let me just talk about the overall planning.

First, the two stages of the development of coffee shops:

A, the stage of starting a business through hard work. The initial stage of business is a difficult period of shortage of people, material and financial resources. During this period, we have to face a lot of difficulties. Therefore, we should lay a good foundation for future work with excellent service, reputation and quality.

B, the stage of development. After establishing a good early stage, adopt the marketing offensive method, attack that the best defense, the use of marketing means to occupy the market.

Second, the two stages of coffee shop management:

A, fuzzy management stage. At the beginning of business, there are many unclear aspects of several management, which can only be managed by experience, so we need strict management methods, make specific working methods and steps for each thing, and do a good job in positioning for future management.

B, quality management stage. After the opening of business for a period of time, the basic division of labor and management have gradually become clear. at this time, we should adopt positioning system management, adopt positioning system management for everything, and strictly follow the rules and regulations, so as to facilitate management in the future.

Third, after these management are in place, we should erect the quality of service, the image of quality, and finally the brand by image!

In fact, to tell you the truth, the coffee shop mainly pays attention to environmental layout and taste, so the design of the environment accounts for 60%, the geographical location accounts for 20%, and the service accounts for 10%. A good management also plays a great role. Remember that there is no rule, so there should be a system of management, and the division of labor should be specific. The specific division of labor is also to facilitate management and improve work efficiency.

Product introduction:

The coffee shop is located on the third floor of our school library. At present, the main business items are a variety of coffee, tea, fruit juices, cocktails and snacks (combination of Chinese and Western food) and so on.

In China, most consumers regard eating western food as a luxury. Soft lighting, elegant decoration, exquisite tableware, polite waiters in the eyes of many people is a distant embodiment of aristocratic consumption, is a kind of existence that has nothing to do with millions of ordinary college students.

In Jiangcheng College, called Pisces Cafe, it will become the preferred romantic place for students to get together, lovers to communicate, and friends to negotiate.

The main purpose of establishing the coffee shop is to provide internship opportunities for the students in our school, so that the students can participate in practice while studying, so as to improve the comprehensive quality of the students. Therefore, it is a major feature of the coffee shop that undergraduate students act as all the management and service staff of the coffee shop.

II. Analysis of market conditions

1. Consumer demand analysis.

For college students whose families are well-off, they spend most of their spare time in developing their own interests and pursuing the pleasures of life. College students are a special group of social consumption. although they are not economically independent, they have become one of the main forces of consumer innovation: today's college students' consumption is not only to meet the needs of survival. more to show the ability of self-innovation, to show the society trendy avant-garde. Students have more money, and their consumption areas are getting wider and wider. At present, there are more and more college students with advanced consumer goods such as mobile phones, CD players and computers, and the consumption of travel, classmate reunion and love is also increasing.

At present, the consumption situation of college students is not reasonable, such as the weak concept of savings, unreasonable factors in consumption structure, excessive pursuit of fashion and famous brands, competitive psychology, excessive love expenditure and so on. Consumption is not only personal behavior, but also affected by social political climate, economic conditions, cultural environment and other factors.

The main purpose of students going to the coffee shop is to pursue a feeling of high taste. Although students have a considerable number of coffee consumers who consume coffee because of culture and fashion, in the view of a large number of students, there is no essential difference between western restaurants and Chinese restaurants, and students are more practical. Western food, in their view, is a diet with a different flavor. First of all, in order to eliminate the estrangement of western food, Pisces Cafe adjusted its positioning to mid-range consumers and implemented a comprehensive price reduction on the original basis. Implement "want to take first" in the marketing strategy, carry on the market development, let more student consumers walk into the coffee shop.

two。 Consumer classification.

(1) outsiders. Colleges and universities are not only an intellectual but also a cultural center. Business people and tourists can bring the demand and consumption of western food to the school, promote the development of the western food industry and promote the development of this industry.

(2) those with special needs of the environment. Although some students' consumption of western food does not include the consumption of western culture like white-collar workers, there is still a demand for the special environment of western restaurants. The environment of the western restaurant is neither as lively as the Chinese restaurant, nor as hasty as the fast food restaurant, so it is very convenient for both leisure and conversation. Therefore, many people regard the western restaurant as a place to discuss, communicate and communicate with friends, classmates and even customers. Others use a western restaurant or coffee shop as a place to think, be alone, or deal with a few jobs.

(3) those who pursue fashion. Because college students are young consumers who pursue fashion. They pursue taste and personality, but do not forgive the fixed model and framework, the overall consumption power is relatively limited, but the group size is large, the level of recognition of western food is high, they all play a role in promoting the consumption of western food. Among them, couples' dining is the most important, especially on Valentine's Day every year.

3. Competitor analysis.

There are three main categories of competitors:

One is the milk tea shop, which is mainly for low-end consumers, and most of these consumers. Around our school, the milk tea is 1 yuan per cup, and it also provides seats and tables for students to communicate. Although the environment is poor, the milk tea shop is our primary competitor.

The other is the more high-end professional KTV, mainly for students to sing and drink. This kind of restaurant has a leisurely environment and unique style.

This kind of restaurant is more suitable for middle and high-end consumer groups. Around our school, usually the price is 20 yuan / hour, more than 100 yuan can enjoy one night, the most important thing is that it is from a private box, which we coffee shop need to pay attention to. The price is slightly lower than the coffee shop and higher than the milk tea shop, mainly facing those who have special needs for the environment and those who pursue fashion.

The last category is the same coffee shop as ours, there is no coffee shop near our school, so now the first two types of coffee shops are the most important competitors, and the competition in the market is still very fierce. And our coffee shop is the only one in Jiangcheng College, and it is also the largest one around. As long as we do a good job in publicity and market segmentation, we can monopolize this market.

Third, the marketing strategy of Pisces coffee shop

Pisces Cafe can gain a foothold and develop rapidly in the fierce market competition of the school and surrounding catering industry. First of all, it is inseparable from a series of strategies in the marketing place.

1. Accurate positioning

A, popular diet and entertainment

B, high-grade enjoyment, popular price

C, leisure, diet and entertainment in one

To be a market leader, there must be a considerable number of consumers. But there are not many students who consume western food. How can they attract consumers? In order to break down people's barriers to western food, reduce prices, "benefit others first, then benefit yourself", carry out market development, and let more people enter the western restaurant, Pisces should adopt a bold strategy: targeted to meet the needs of the second and third categories of consumers. Mainly for mid-range consumers, with both the comfort of western food and the arbitrariness of Chinese food, take the road of Chinese western food.

two。 Product innovation

Pisces is close to the students' life, and the contents and practices of western food should be boldly adjusted. Many student-style dishes can be found here. In Pisces, there are both coffee and tea, steak and rice. To improve western food, although students like the elegant environment of the western restaurant, they are ultimately oriental and can not get used to authentic western cuisine. Pisces managers should be aware of the consumption characteristics of the student market and make timely adjustments and changes. In Pisces, you can not only taste authentic Western-style restaurants and authentic dishes, but also have desserts such as snacks and cakes that boys and girls like to eat.

Where does good coffee come from?

How can you make good coffee?

1. Excessive boiling will make coffee bitter, so don't overboil it.

two。 Coffee should not be heated. When brewing, you should pay attention to only the required amount of coffee each time, and it is best to drink it after it has just been brewed. The best drinking temperature for coffee is 85 degrees Celsius.

3. Water accounts for 98% of a cup of coffee. It is best to use filtered water to brew coffee, especially water containing nitrogen.

4. Do not reuse coffee residues. Brewed coffee grounds will only leave an unpleasant bitter taste.

5. Do the correct coffee grinding according to the coffee utensils used. Too fine grinding will make coffee more bitter, but also easy to clog coffee utensils; too rough grinding, freshly brewed coffee taste too light. In the case of filter punching, the properly ground coffee powder should be filtered for 4 minutes each time.

6. Recommended dosage: 2 tablespoons of coffee powder / cup of coffee.

China Coffee Trading Network: www.gafei.com