Some tips for opening a coffee shop

I have an example here to show you some tips for opening a coffee shop. It may be a little bit partial to the community coffee, but in fact, it is the same in essence, only in a different place. But in fact, the location of coffee shop is very important.

Background: Wang Hui used to work in education. before opening a coffee shop, she ran a travel website. Ms. Wang felt tired because of her intense and high-pressure work, so she turned to a coffee shop. Before opening a coffee shop, Wang Hui knew almost nothing about coffee. She achieved what she did today by buying relevant books and participating in relevant training.

Business items: coffee + drinks + light meals

Area: 30 square meters

Initial capital investment: 100000 yuan

Investment recovery time: 8 months

The greatest satisfaction that opening a shop brings to Wang Hui is freedom. With the fun of learning and the mood of petty bourgeoisie, she opens a coffee shop of her own. There is no trouble, only happiness. Wang Hui is most satisfied with the idealized way of life with small investment.

"Dream Traveler" is not particularly conspicuous in Weigong Village Bar and Coffee Street, and the words "Dream Traveler Cafe" are embedded in a simple white storefront. Walking into the Dream Traveler, I was surprised to find that although the decoration is simple, it has the flavor of home, even warmer and more relaxed than home. The north wall is full of bookshelves, covered with all kinds of books, like a small library, guests can pick up a book to read. The eastern wall is the most distinctive. The entire white wall from the roof to the ground is doodled. It is all impromptu by the guests. There are paintings and words, which are mostly related to emotion and life. Ms. Wang called it the place of emotional expression. The dark wooden bar is located in the west corner, and it is a bit far-fetched to say that it is a bar, because it is too small, which is as big as the cashier. There is a small wooden wine rack hanging on the wall behind the bar, with more than a dozen kinds of foreign wine in the yard. I think it is to save space. In the south, except for the gate, the rest are all bright glass floating windows, the windowsill is very low, it is covered with all kinds of magazines, and there are only two small square tables near the window, which can only seat four people, and the whole room can hold more than a dozen people. it is really too small, but the air, light and sound here are more fascinating and difficult to give up, and I feel as relaxed and free as at home.

The Dream Traveler has only more than 30 square meters and 15 or 16 seats. the daily business hours are from 2:00 to 12:00, and the business peak is after three or four o'clock in the afternoon and 9:00 in the evening. Many of the guests are artists, as well as students from Beijing Television and surrounding colleges and universities, as well as recommended by friends.

If you want to start your own business, you must first learn to do accounts:

Investment: "Dream Traveler" initially invested 100000 yuan, including rent of 40, 000 yuan, equipment, staff wages, decoration, products and other expenses. Of course, there are often some unexpected expenses in the business process, such as the purchase of related books. For example, a bag of medium-and high-grade coffee beans weighs 1 jin and sells for about 1 to 200 yuan. Each bag of coffee beans can brew about 50 to 70 cups of coffee, and the cost of coffee beans for a cup of coffee is about 3 yuan. In addition, rent, equipment input, product input, personnel expenses, water and electricity costs should also be considered (depreciation factors are not taken into account, such as a large amount of depreciation, should also be considered).

Income: the price of each cup of coffee here is about 20 yuan, and drinks and western food are also sold. Coffee revenue accounts for about 30% of turnover. There are about 40 people a day, with a per capita consumption of about 30 yuan.

Way of doing business: coffee cocktail salon party accounting firm

It is surprising that you can see dozens of fancy coffees on the wine list of Dream Traveler. I did not expect that such a small shop with only 30 square meters could make so many different flavors of coffee.

At first, Wang Hui inquired about the purchase of coffee equipment and products through the Internet, and gradually learned more suppliers. Coffee shops and equipment suppliers will provide free training. In order to ensure the freshness of the coffee, only 1 to 2 bags of coffee beans (1 jin each) are added at a time.

It is not enough to study behind closed doors. It is also very important to go out and experience, have a look at the coffee shops with the most flavor and characteristics, and taste the most authentic fancy coffee and the most beautiful and best cocktails. Although it has virtually increased its expenditure, it has gained a lot.

In order to improve its popularity, Dream Traveler has contacted the surrounding colleges and universities and carried out some publicity activities, such as salon parties, reading activities, showing the latest movies, foreign student clubs and so on.

In terms of finance, Dream Traveler found an accounting firm to deal with accounting and tax problems, with a monthly fee of 300 yuan to 400 yuan, which is much less than the cost of hiring an accountant.

At the beginning of this year, the "Dream Traveler" Beida Store opened. The newly opened "Dream Traveler", with a business area of about 150square meters, is a comprehensive coffee shop with coffee, drinks and simple meals, with an investment of about 400000, and is currently in the stage of trial operation.

Investment advice:

Don't bet all your possessions:

You can see that Ms. Wang thinks that although the franchise store is relatively easy, most of the stores are located in commercial areas, and the target consumer groups are mostly white-collar workers of the company, and the rent is higher, and the decoration requirements are higher, resulting in an increase in the overall investment cost. therefore, starting a business for the first time, and when there is not much capital, it is not appropriate to choose to join the operation. The most important thing to open a shop and do business is the mentality. On the basis of accurate positioning, we should have confidence in the development prospects and should not be in a hurry to blindly adjust the business strategy. Running a coffee shop is a good wish, but you must be psychologically prepared to succeed step by step. So if you want to have a relaxed state of mind, don't bet all your belongings on it.

There are certain risks in investing in coffee shops. Business characteristics and business strategy are important, but site selection and store decoration are also crucial.

Xiao Yu said that 70 per cent of the success of coffee franchises depends on the accuracy of the location. As Beijing forbids the establishment of restaurants at the bottom of residential buildings, it should generally be in cities, new and old urban areas, commercial streets and areas that are not prosperous but have potential for development. Choose street-facing shopping malls and office buildings with a concentrated population of shoppers. In addition, the commercial streets of some large emerging communities with business circles nearby are also suitable for opening coffee shops.

Coffee shops generally require convenient transportation, preferably at crossroads, "L" faces (that is, rectangular corners) or "M" faces (round or oval corners). In addition, in order to effectively attract customers, the storefront is generally best chosen on the first floor, if you choose the second floor, there must be an independent access.

Xiao Yu also reminded investors that the full rate of coffee shops, table turnover, climate, festivals and other factors have a greater impact on earnings. In particular, it should be noted that most people still do not have the habit of drinking coffee, while the consumption of cafes is relatively high, which is mainly aimed at white-collar workers with higher incomes, belonging to a "narrow crowd" of consumption. therefore, we should pay attention to the decoration style and cultural atmosphere of the storefront, and pay attention to capturing the psychology of consumers.

Cost estimation:

The start-up capital of 300 square meters coffee shop is about 800000 yuan.

The above Island Coffee, for example, opens a standard coffee shop with a standard of 300mur400 square meters, with a start-up capital of about 800000-1 million yuan.

Specifically include: a four-year franchise fee of 200000 yuan, a deposit of 50,000 yuan, a standard decoration fee of 1200 yuan per square meter (under the guidance of the Shangdao Engineering Department), equipment fee of 80-100000 yuan (including kitchen facilities such as coffee machines, grinders, water treatment equipment, audio, air conditioning, cashier systems and other fixed assets facilities), furniture 60-100000 (such as bar, sofa, tables and chairs, etc.), 30,000-50,000 yuan for outdoor advertising. In addition, some liquidity needs to be reserved to maintain the operation of the store.

China Coffee Trading Network: www.gafei.com