Coffee shop decoration should abide by two major principles

Exquisite outdoor decoration is a means to beautify cafes and decorate shops and attract customers. Such as the electronic advertisement in front of the cafe, it attracts the attention of customers with novel and ever-changing images, and even people who do not want to drink coffee often unwittingly walk into the cafe in this exaggerated atmosphere.

(1) two principles for interior decoration of cafes

1. Decoration should be associated with the characteristics of coffee. The novel and unique decoration is not only a visual stimulus to consumers, but also makes consumers know what may be inside without entering the store.

2. Decoration should have advertising effect. That is, to give consumers a strong visual stimulus. The facade of the cafe can be decorated with a unique or strange shape in order to be unique in appearance. To attract consumers. This requires:

First of all, it is best to set up a mirror in the dim or faint light in the cafe. The advantage of this is that the mirror can reflect the light, making the coffee brighter, more eye-catching and more glossy. Some cafes use the whole wall as a mirror, in addition to the above benefits, but also give people a sense of increased space.

Secondly, the cashier is set on both sides of the bar and should be higher than the bar.

Finally, make full use of all kinds of colors. Walls, ceilings, lights, coffee and drinks on display make up the interior of the cafe. Different colors have different psychological stimuli. With purple as the tone, the layout appears gorgeous and noble; with yellow as the tone, the layout appears soft: with blue as the tone, the layout appears elusive; with dark color as the tone, the layout appears generous and neat; with white as the tone, the layout appears lifeless; with red as the base, the layout appears warm. The use of color is not single, but comprehensive.

Different periods, different seasons, holidays, the use of color is not the same, winter and summer are not the same. Different people have different reactions to colors. Children react strongly to red, orange, blue and green, and young women respond keenly to popular colors. In this regard, the use of lighting is particularly important.

(2) problems that should be paid attention to in outdoor decoration of cafes

1. Cafe signboard design:

The upper part of the storefront can set up a strip store sign to display the name of the store prominently. In the bustling business district, consumers often first browse all kinds of store signs, large and small, looking for commercial service places that achieve their consumption goals or are worth visiting. Therefore, the coffee shop signboard with high generalization and strong attraction has a very important impact on the visual stimulation and psychology of customers.

Coffee shop signboard plays an indispensable role and value in the guiding function, and it should be the most eye-catching place, so it is necessary to use a variety of decoration methods to make it prominent. There are many techniques, such as neon lights, spotlights, colorful lights, reflectors, light boxes, etc., to enhance the effect, or with ribbons, flags, flowers and so on to set off. In short, elegant style, fresh, strange techniques, grotesque is often one of the keys to success.

The text design of cafe signboard is paid more and more attention by operators. Some artistic, three-dimensional and advertising signboards composed of slogans, affiliation and numerals continue to emerge. The following points should be paid attention to in the text design of cafe signs:

(1) the consideration of the glyph, size, convex and concave, color and position of the shop name should contribute to the normal use of the door.

(2) the text must be consistent with the taste of the cafe.

(3) the text should be as concise as possible, the content should be deep, the meaning should be smooth, easy to remember and easy to recognize, so that the customer can see it at a glance.

(4) attention should be paid to the popularization of art characters and writing, and the deformation of Chinese and foreign art characters should not be too confusing and pretentious. Don't scribble too much, otherwise, it will be difficult to read and will cause trouble in production.

The material used in the signboard text of the cafe varies from store to store. The large-scale and sophisticated storefront can use copper, protruding hollow characters, glittering, with a sense of richness and luxury, and the effect is quite good. Porcelain characters never rust. Good reflective intensity, especially as a signboard. Plastic characters have gorgeous luster, and it is also easy to make, but over time, the luster fades and the plastic ages. Exposure to cold, heat and sun means deformation, so it can not be used for a long time. The production of wooden characters is convenient, but it is easy to crack after a long period of sun and rain, and it needs frequent maintenance and painting.

two。 Coffee shop decoration door design.

Put the door in the middle of the store. Whether it is left or right depends on the specific passenger flow: in general, the gate of a large cafe can be placed in the center, but it is not appropriate for the entrance and exit of a small cafe to be placed in the center, because the shop is small and small. it directly affects the actual use area of the store and the free flow of customers; the entrance of small cafes. It's either on the left or on the right, which is more reasonable.

From a business point of view, the store should be open, so the design should take into account that customers do not have a "claustrophobic", "dark" and other small mentality. So as to keep customers out of the door-therefore, the door with bright, unobstructed and echoing effect is the best design.

When consumers drink coffee, they react not only to the physical and substantive attractiveness of coffee, but also to the whole environment, such as service, advertising, impression: packaging, fun and other incidental factors. One of the most important factors is the leisure environment. If we further narrow the scope, it refers to the atmosphere in the cafe, which can also have an impact on consumers.

3. Neon decoration.

In general, the neon lights in shops represent the best use of light. Of course, the light in cafes is not limited to neon lights. The purpose of the lights is to guide customers to enter and taste coffee in the appropriate light. therefore。 The total brightness of the light is lower than that of the surroundings to show the characteristics of the cafe. Make the cafe form an elegant leisure environment, so that customers can follow the lights to enter the warm cafe. If the light is too dim, it will make the cafe show a dull feeling, which is not good for customers to taste coffee.

Second, light is used to draw customers' attention to coffee. Therefore, the dimly lit bar, coffee may have a mysterious attraction to coffee products. Originally is mainly brown, dark, darker coffee, will absorb more light, so if the use of softer fluorescent lamps, the atmosphere of the whole cafe will be more comfortable.

4. The enhancement of the storefront effect.

The most specific comprehensive performance of coffee shop decoration is the whole business space, as to how to make the whole business space have vitality and show its characteristics. It depends on the full cooperation of the work before and after the whole store. The in-store business activities of a cafe can be discussed in two directions.

The first is to encourage customers to concentrate in the store, and then make them drink more coffee, in order to achieve the effect of marketing, and the use of various display activities or window, POP and other performance to attract guests to the store. Then there is the use of hospitality skills for these guests. The configuration of the bar can have an inducing effect, and at the same time, it can show the characteristics and charm of coffee in the display performance, and through the combination of taste, specification, color, design, price and other effects, to facilitate the leisure of customers, and then supplemented by the introduction of POP, special instructions, service demands and other cooperation, so as to promote the drinking decision of customers coming to the store.