How to create good personal marketing for coffee shop management?

There are many benefits of personal marketing. Xiao Bian writes about how to build your personal marketing popularity according to personal experience. Specifically, I will take the mobile Internet circle as an example to do a simple analysis.

1. Help others without asking for anything in return. Mobile Internet this circle is relatively small, you should help others more, and do not ask for returns, if you help others, always hope to get returns, the final result will let you very disappointed, so help others when not asking for returns, stick to it, a year later, those you have helped people will certainly give you important returns.

2. Make more friends, talk less business. Once participated in a mobile Internet salon, gave me a very bad impression, guests on the stage, business in the following, the scene atmosphere is very bad, some business to change business cards after the first sentence is to ask you what channel, it is obvious to talk about business. If there is a business I will do, I can tell you, I will definitely give it to my friends, or people I am familiar with, anyone is so, because there is no trust between strangers, you don't even remember other people's names, you haven't even seen one side, why should others give you good resources. Therefore, I rarely talk about business with people at the first meeting. I have known many friends for a long time. I haven't talked about business. For example, I used to do QR code. Later, many friends or friends who introduced them came to me to cooperate with me. Remember a word. After you have more friends in the industry, the business will automatically find you.

3. Speak more, write more. Many people engaged in the mobile Internet industry will write manuscripts, especially those engaged in the market. The marketing directors of several famous small teams will basically write manuscripts, and the writing is not ordinary. People in the industry will write manuscripts. On the one hand, they are very professional and readable from within the industry. On the other hand, they can also bring a certain degree of publicity to the company. For example, my manuscripts have been picked up by the National Security Center and provincial security centers. This is an example. It sublimated the company's height, and later this matter caused CCTV's report. In addition, an industry article written has been reprinted by more than 150 media outlets, and the number of readings I counted exceeds 150,000. So the articles written by industry insiders are very persuasive and communicative.

4. More interaction, more comments. Nowadays, Weibo and WeChat are almost available to everyone. Celebrities, tycoons, CEOs and all kinds of people will also speak on Weibo and WeChat. Interact with these people more often. Ensure that those opinions that recognize you that day will be forwarded. Over time, your fans will naturally grow a lot. At the same time, your personal popularity will also be greatly improved.

5, more parties, more exchanges. IM tools and circles are very popular now. There are many SNS exchanges and circle parties. Participating in some high-end circles is also conducive to making many high-end contacts. For example, I once joined a WeChat group, which gathered a lot of hard-core media people from the Internet to the present. They will also participate in their parties. These older media people are very respectable. At the same time, you will learn a lot from them.

The above points are a summary of the experience of Xiaobian. At the same time, they are also learned from the previous understanding. I hope everyone can do a good job in personal marketing.