How did Starbucks go from barista to mobile marketing king
The siren of the siren in Starbucks LOGO is not only a symbol, but also describes the desire of coffee giant Starbucks to conquer the world. "she is a storyteller, recording the legends and past of Starbucks. In many ways, she is our muse: forever, inspires us, and pushes us forward. " This is the 2011 veteran writer Steve M. Posted on Starbucks's blog, "at the same time, she is also a hope that we find what we want, even if we haven't thought of what we want."
Just as the siren is a dangerous but seductive creature, we are used to and unconsciously spend $5 a day on a cup of coffee, even though it used to cost less than $1.
Howard Schultz, CEO and chairman of Starbucks, said at a 2012 investor conference that by 2014, Starbucks will open more than 20000 stores on six continents, and by 2015, the global CPG distribution will exceed 200000. Today, Starbucks sets the rules of the game in the coffee world and dominates mobile marketing in its own way.
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How to create good personal marketing for coffee shop management?
There are many benefits of personal marketing, the editor based on personal experience, to write how to build your personal marketing awareness, I will take the mobile Internet circle as an example to do a simple analysis. 1. Help others more and ask for nothing in return. The circle of mobile Internet is relatively small. You should help others more without asking for anything in return. If you help others and always want to get something in return, in the end,
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Competition Analysis of Classical Coffee Shop
There are three important categories of existing competitors: (1) milk tea shops: shops such as Acacia, seven cups of tea, street customers and David are relatively cheap. it will attract a large number of student customers; (2) A large number of bars and water bars near Cultural Lane: I am living. Grimen, Prague is small and has certain characteristics; (3) direct competitors: well Cafe, Smart Cafe, Salva.
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