How to open a coffee shop? how to promote a coffee shop?

The word "Coffee" comes from a small town in Ethiopia called kaffa, and in Greek "Kaweh" means "strength and passion". Tea, coffee and cocoa are called the three major drinks in the world. According to records, coffee was first planted in Taiwan in 1883, which opened the prelude to the development of coffee in China.

How to advertise coffee shops:

1. Advertising: for residents in high-end residential areas, you can distribute exquisite advertising pages (DM) and small gifts to car owners in the parking lot of nearby shopping places, and the single page can also be made into coupons.

two。 Event marketing: conduct a series of publicity work before opening, distribute questionnaires, and improve the products and services of our store according to the needs of consumers. Student parties, reading activities. Contact the student union organizations of several important colleges and universities in the joining region and hold some salon parties, reading activities, movie watching activities and art community activities, which will also help to improve the taste and attract students and young people to consume. When the time is ripe, you can also hold an essay campaign with the theme of "Coffee and Life".

3. Service marketing: establish membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.

4. Promotion strategy: the promotion strategy of coffee shop should be competition-oriented. The restaurant must understand the situation of its competitors, compare the differences between its products and services with those of its competitors, and formulate specific promotion plans and plans on this basis. In the process of implementing the plan, by promoting the unique products or business style of the restaurant, establish a distinct corporate image.

The promotion strategy in the promotion strategy is low-cost, high-output, printing promotional materials. Distribution by road sections, the use of intensive strategy, the use of advertising billboards at the same time, the use of Internet website information flow advantages to promote and highlight the image.