Four elements of successful coffee shop service

The coffee shop should achieve the "four characteristics" of customer service, decomposing the "personality, initiative, quickness and subtlety" of the service process into all positions.

(1) the one who serves. Sexualization. A rose and a piece of chocolate are prepared for each couple on Valentine's Day to make the guests satisfied. This kind of special personalized service is not only a test for coffee shops, but also a kind of training for the brand.

(2) the initiative of service. Active service and passive service is a ruler to measure whether an employee treats a customer as his or her friend. It is easier to do institutional active services such as lighting cigarettes and hanging clothes for customers. As a manager, the focus of employee initiative service training should be on activating employees' awareness of active service outside the regulations. For example, calling out the name of a customer's child is more affectionate than remembering the customer's name; finding a need in the customer's eyes is far better than the service after the customer beckons.

(3) the quickness of service. The speed and efficiency of service are directly proportional to customer satisfaction. In regular services, in order to serve coffee to customers in the shortest time, we should be more innovative and less stereotyped in improving working procedures and simplifying operating procedures. Under special circumstances, shop assistants should also have the courage to break the rules, meet the urgent needs of customers, and help customers meet their needs.

(4) the subtlety of service. The nuance of the service lies in the employees' careful observation of the potential needs of customers and make a positive response. For example, helping the old and the young, saying words to remind, these are all small things, but you can see the whole through a small part.