How to use Wechat to do a good job in coffee shop marketing
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Lack of personalized communication and services
Although many coffee shop owners realize the advantages of Wechat marketing in coffee shops and have begun to use Wechat to sell their products, they have not invested energy to manage and make full use of this platform. Just by sending out some store information and product sales information every day, the audience is not obvious, lack of personalized service and communication of their own coffee shop, and it is difficult to achieve the goal of sales.
Second, do not pay attention to the quality of the information sent
Coffee shop owners in the communication with customers and send store publicity messages, or the language is too straightforward, or complex content, these are difficult to arouse the interest of customers.
We understand some misunderstandings in Wechat marketing, so how to make full use of Wechat to do coffee shop marketing?
First, send information through multiple channels and in many ways.
When we send promotional messages to customers, we can not only focus on the information of our own products, but also occasionally send information about discounts or recommended food in shopping malls, so as to attract more people's interest and turn ourselves into a quality platform to be more popular.
Second, increase the base of Wechat friends
The number of friends and attention in Wechat platform determine customers' desire to buy to a certain extent. When using Wechat to promote products, we can add friends as much as possible to let more people know about our products.
Third, pay attention to the intuitive effect of the picture
Wechat has the function of sending pictures, if we want to do a good job in Wechat marketing, we need to make full use of it. Coffee attractive appearance can fully mobilize people's taste buds, intuitive cake pictures in front of, is the naked food temptation, how can people not be moved!
After understanding the misunderstandings and suggestions of coffee shop Wechat marketing, do you have a clearer understanding of Wechat marketing? We will also continue to provide you with a series of coffee shop sales training, hope to pay more attention.
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Four elements of successful coffee shop service
The coffee shop should achieve the four characteristics of customer service, decomposing the personality, initiative, quickness and subtlety of the service process into all positions. (1) the one who serves. Sexualization. A rose and a piece of chocolate are prepared for each couple on Valentine's Day to make the guests satisfied. This kind of special personalized service is not only a test for coffee shops, but also a kind of training for the brand. (2) take
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The marketing strategy of coffee shop for the newly rich class
The quiet rise of China's newly rich class will make China's social structure more stable and mature, and at the same time, it also means that more consumption energy will be released, and the marketing of the new rich market should be different from that of our traditional mass market. it is necessary to adopt marketing strategies suitable for the newly rich. The first is optimal marketing. For the newly rich, high-quality products with added value are really good.
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