The cafe "Wheelys Cafe" on American wheels competes to sell coffee traditionally.

As we all know, Starbucks is the absolute dominance of the global coffee shop market. However, all kinds of innovative cafes continue to emerge, trying to get a piece of the huge coffee market. Among them, the "guerrilla model" adopted by Wheelys Cafe, the coffee shop on wheels, may even shake the dominance of the traditional coffee shop chain.

According to the US website PSFK, Wheelys Cafe is a mobile cafe that sells coffee and light foods on bicycles. Founded by Thomas Mazetti, he was a former executive of Studio Total. Mazetti brought many elites from Ikea, Himm and other companies to his team to develop products for Volkswagen and franchise markets. Wheelys Cafe has three advantages:

Low cost

Mazetti found that coffee at the top end of the market is always more than twice as expensive as regular coffee, while selling branded coffee on bicycles can significantly reduce costs, and the cost of a full-service Wheelys Cafe bike is only 10 times that of a Starbucks (taking into account equipment and licensing fees).

Save time

Because it saves time on the way to the cafe, Wheelys Cafe makes it easy to buy a selection of coffee and light snacks. And a mobile cafe with regular business hours is much more pleasing than regular stores like Starbucks. For entrepreneurs, mobile cafes have become a safer business model because of their low cost and low threshold.

Prolong the sales peak

You know, select coffee has always been a lucrative market with great potential, and Wheelys's "cart selling" business model can extend or even create peak sales periods by moving on reliable routes, for example, when the sales speed of location A slows, it means that the peak of passenger flow has shifted to location B.

Wheelys is currently launching its first round of crowdfunding on the Indiegogo platform with a target of $30, 000 and has received $16000 in support as of Feb. 6, 23 days before the end of crowdfunding.