The coffee vending machine that became popular in Shanghai World Expo.

In shopping malls, banks, high-end office buildings and other places, vending machines have long been common. However, if a vending machine can be used by most people around the world at the Shanghai World Expo, it will not be so simple. And if this vending machine does not need to put coins or swipe cards, but only needs a swipe of the mobile phone in the induction area, a cup of fragrant coffee will be delivered automatically, isn't that a little "cool"?

Vending machines popular in Shanghai World Expo

"the vending machine used at the World Expo is just to identify and change the currencies of so many countries, which is a very complex technology." Chen Peipei, chairman of Zhejiang Aisha vending equipment Co., Ltd., is the one who put the domestic intellectual property vending machine into the World Expo. In his office on the 18th floor of the New Media Industry Building, there are several calligraphy characters on the wall that embody his decades-old calligraphy skills-"Da Ai Dashe".

According to reports, at that time, there were many brands of automatic drinking machines that wanted to enter the World Expo, but not many of them could solve the problem of currency identification. Aisha's machine has built-in hard money and paper money, which can identify coins and banknotes from more than 30 countries and regions, including China, the United States, Russia and Europe, and can classify, refund and change coins according to the face value of coins in different countries. After fierce competition, Aisha succeeded in breaking through. The battle of the "World Expo" has made the brand Aisha vending machine famous.

Simple drink vending machines also need a lot of "innovation".

Chen Peipei has formed an inextricable bond with this machine since he started the idea of making a self-service drinking machine in 2006. "it's a very simple machine, but there are actually a lot of things that need to be innovated." Chen Peipei said: at present, Aisha is the only comprehensive enterprise in China that specializes in the research, development, production, sales and self-service beverage chain of small and medium-sized automatic beverage equipment, commercial beverage vending machine, coin vending machine and commercial cold and hot intelligent beverage vending machine. "there was a time when a new generation of drinking machines came out almost every week. In research and development, the company has been investing a lot of energy, currently has a number of national patents. " Introduced by Chen Peipei.

"focus found the time for office buildings and other elevators, innovative models, and found the big blue ocean; what we found was a small blue sea." From a simple beverage vending machine to a comprehensive coffee, tea and advertising vending machine with LCD screen, to a beverage vending machine with donation boxes. In terms of products, Aisha has racked his brains.

But in Chen Peipei's view, the more important innovation lies in the innovation of mode. From the simple sales of machines to property rights subscription, and then to the establishment of Zhongrong Dianjin Media Company focusing on advertising marketing, step-by-step transformation is painful, but it is also necessary.

In the future, it may be more fashionable to swipe your phone and drink coffee.

The pain has passed, and Chen Peipei has been doing a lot of good things recently. on the one hand, the new factory covering an area of 50 acres in Jiashan Development Zone has broken ground. in his view, the plant to be built in the next two years will become the world's largest vending machine industry science and technology park; on the one hand, just after the New year, he has signed several big contracts, and thousands of outlets already located in Shanghai, Hangzhou, Suzhou and other places are expected to make a major breakthrough. On the other hand, he also found more partners.

"one of the several products we have been developing may play an important role in the way people spend in the future." The product Chen Peipei is talking about is a drink vending machine that can "swipe your mobile phone". As long as you swipe your phone in the induction zone, it is equivalent to putting in coins, coffee will be generated automatically, and the phone bill will be deducted, and the whole process does not need to go through coins or bank cards and other things, which is very convenient. For future young people who can take no money but cannot do without mobile phones, this may be the beginning of a new way of consumption and consumption habits.

Background introduction

Mobile phone electronic wallet

This is a revolutionary electronic payment service, which will gradually replace all the items people put in their wallets, such as cash, bank cards, membership cards, points cards, keys, air tickets, tickets to movies, dramas and tourist attractions, as well as documents. The convenience it brings is self-evident. Taxis, convenience stores, fast food restaurants, drugstores, cinemas, gas stations, parking lots, scenic spots and other businesses with a strong demand for micro-payments will usher in a new business revolution.

After the mobile phone user applies to the payment platform operator to open the e-wallet service, the user can charge a certain amount into the e-wallet and then hold the mobile phone to make contactless payment at the special merchant of the payment platform operator. Electronic wallet allows customers to use mobile phones as the medium to make fast, convenient and safe non-contact payment, supporting network recharge, Mobile Phone Top-Up Service, bank electronic service system recharge three ways, can achieve on-site consumption and remote consumption.

When the special merchant of the payment platform operator carries out shopping, the user installs the mobile phone close to the contactless card reader POS terminal of the special merchant, and the terminal reads the electronic wallet account balance in the mobile phone chip in real time and deducts it accordingly, and the customer pays successfully. Customers choose to use mobile payment method when conducting online transactions, and online merchants send the order information to the customer's mobile phone through the payment platform. After the customer confirms the order is correct, the customer notifies the payment platform through the mobile phone to agree to pay. After receiving the payment notice, the payment platform immediately deducts the customer account balance in the background database, updates the customer e-wallet balance through OTA, and notifies the customer and the online merchant of the payment success information respectively. (author: Hu Jian)

China Coffee Trading Network: www.gafei.com