Opening a Cafe from scratch: investigation and site selection

Shakespeare said, "there is no smooth road to true love." when we embarked on the road of site selection, we began a hard and happy journey to find love.

The inspection and location stage of opening a store is highly technical, and it is also one of the key links to determine the success or failure of the project. It is necessary to have some experience and adopt scientific statistical analysis methods to avoid perceptual misleading. When we do shop opening training at Pulan Coffee College, we often say, "once you choose to open a shop and start a business, you have to go all out for the next three or five years, your best youth will go in, and our college will be responsible to you." but more often than not, you have to be responsible for yourself! " I strongly disapprove of encouraging the post-90s generation who are not well-involved in the world to open a shop and start a business easily through inflammatory emotional language-some young people are talented and have high business literacy, except for the support of family and friends. We should know that businessmen have no domain, and any knowledge background, social experience and business experience will show their corresponding value in the future cafe entrepreneurship.

Remember: choose a location with money in your pocket! No money yet? Well, go back to the first step!

In first-tier cities and most second-tier cities, it usually takes 2-3 months for efficient site selection. It is appropriate to combine online and offline means, and the appropriate cooperation of commercial real estate agents is essential. Do not take out the spirit of Yugong to move away from the mountain to "sweep the road" alone. Only when you are lucky or can find the desired place in a short period of 2-3 weeks, more often you need patience, patience, and then patience. But you should also know that business opportunities are fleeting, and once a good location emerges, students need to immediately enter a state of passion: signing contracts, paying, designing, decorating, registering, and so on. A series of jobs such as signing up, payment, design, decoration, registration and so on will follow. The word "rush shop" reveals the true meaning of the scarce resources in the city and the business circle. When selecting a site, it is not appropriate to be "kidnapped" by people involved in interests such as owners or real estate agents. It is necessary to assume that every sentence full of incitement is designed in advance, and to calm down and operate efficiently in accordance with established steps, tools, and methods. You can't easily omit some important links, and you can't be excited by some "good" in front of you for a while.

Before selecting a site, we should make some detailed analysis on its own positioning planning, total amount of financing, personal needs and business model, on the basis of which the location will have a specific target. You know, a 100-square-meter small coffee shop is completely different from a 200-square-meter coffee shop and a western restaurant with hundreds of square meters of large and medium-sized integrated cafes, and the model used has nothing to do with the method. This is why the same site, if it is a small shop, it will be a dead end, while people like coffee will be like a fish in water. This is evidenced by the 15-storey wharf in Dalian and the diffuse coffee of Beijing Workers' Sports.

There are no fixed standards for the tools, steps, models and methods of cafe location, generally starting from positioning analysis, to business circle analysis, then to competitor analysis, competitive situation analysis, port analysis, and finally to store condition analysis. Including our Platinum Lan, we are also constantly improving and optimizing our own location manual. In addition, the Pulan Coffee Institute's own practice and a large number of side observations have proved that if coffee shop entrepreneurs do not shy away from the nature of the coffee shop-the catering industry, they can seriously study the general location manual of the catering industry. combined with some understanding of the coffee shop, the success rate of location selection is very high.