Opening a Cafe from scratch: planning fundraising
We mentioned in the book Coffee Coffee that since the 1980s and 1990s, there has been another round of coffee consumption in the world. This trend, known as the "third Coffee Wave", is accompanied by globalization and borrowed from the new economy. In this burgeoning Internet era, it has created a magnificent new picture of coffee. Cafes have also become one of the most dynamic, malleable, elegant and commercially promising traditional industries of our time. Don't you see, the world chain coffee shop brands are expanding strongly, and they are found in more and more core commercial areas in the city; don't you see, there are more and more cafes in the city, and the coffee in the cafes is getting better and better? the environment of the coffee shop is becoming more and more pleasant.
Wang Shuo once gory said: "people are stubborn and self-righteous, the only way to be at peace is to cheat." We wrote in our book falling in love with the barista: ". I am sad and gratified to think that the cafe may be the only place and space in the social field in the real world that can break this' curse 'and let people open their hearts. For the purpose of loving each other, or getting to know each other, people gather here spontaneously, soft and warm, mellow and comfortable. When people hold coffee cups, smile, or sit upright, or lean against the bar, or in twos and threes, or bask in the sun, or stare and ponder, the cafe has become a place, a space, a medium, a platform, a container. The Bible says that 'love can contain all sins'. I think cafes can carry a lot of wisdom created by human beings and hold a lot of love in the world. "
The planning and financing stage of opening a store is more than a month, and it can be more than half a year or more. It all depends on the work efficiency of the entrepreneur and the opportunities at hand. If you don't calm down and seriously implement it, the wonderful idea of opening a cafe may soon become a distant dream in the passage of time. At this stage, Platinum Coffee College recommends that students not only actively learn some knowledge related to coffee and cafes, understand the basic situation of investment in cafes across the country, experience the fun of coffee, and greatly improve their awareness of the industry, it should also be combined with personal status and development vision, and with the help of professionals to think deeply about coffee shop positioning, financing, service concept, profit model and so on. According to our practical experience, about 10% of those who want to open a store will find that they are either under-qualified or the time has not come to postpone their coffee shop business plans after a thorough analysis like this. This is rational and commendable. There are more "want to open a shop" after such a detailed analysis, the eyes will suddenly become clear, the chaotic thoughts of the past will become extremely clear, and the road for cafes to start a business will be bright.
In the stage of planning and financing, we need to carry out comprehensive and objective positioning planning, and make it clear who to provide services, what services to provide, and how to provide services. Financing is also needed in the planning financing stage, not only the total amount of financing is very important, but also the quality of financing needs to be seriously considered-who to cooperate with? Ask who for money? A well-designed coffee shop project that can withstand commercial competition is profitable and a mellow lifestyle that can be enjoyed for a long time. As a commercial project, it is shameful not to consider profit at all or to be unable to achieve profit all the time. Apart from temporarily satisfying one's own vanity, there is almost no social value, leaving more bitterness. Platinum Coffee College does not encourage this kind of project, although these simple investors had better "fool", but Pulan Coffee College hopes to lead rationally and let everyone embark on a mellow and happy road of financial freedom. although this Pulan Coffee College takes the most painstaking efforts.
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Opening a Cafe from scratch: investigation and site selection
The inspection and location stage of opening a store is highly technical, and it is also one of the key links to determine the success or failure of the project. It is necessary to have some experience and adopt scientific statistical analysis methods to avoid perceptual misleading.
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Coffee accompanies you to win the business opportunity with the "mash-up" mode.
Whether customers tend to be rational or e-commerce is forced, cross-border mash-up will be a business model that more enterprises are willing to try and practice. But cross-border mash-up is like finding a partner, it needs to be a perfect match, and it must have the same culture, service and quality as its own brand. Each has its own way: fight for channels, fight for management, fight for the mode of operation for the chain catering industry, many businesses still adhere to
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