Coffee accompanies you to win the business opportunity with the "mash-up" mode.

Whether customers tend to be rational or e-commerce is forced, cross-border mash-up will be a business model that more enterprises are willing to try and practice. "but cross-border mash-up is like finding a partner. You need to be a perfect match. You must have the same culture, service and quality as your own brand."

Each has its own way: fight for channels, business, and mode.

For the operation of the chain catering industry, many businesses still adhere to the core strategy of "channel is king". We will find a wonderful thing, if you see a McDonald's, then congratulations, there must be a KFC waving to you not far away. For practitioners in the coffee chain industry, the same phenomenon will be done. If you see a Starbucks, you will see at least two or more coffee shops smiling in the distance.

When COSTA2008 entered China in 2000, it said that the location strategy was "close" to Starbucks, and in the three years since it entered China, the number of stores has reached 25 per cent of the number of Starbucks stores in 12 years. However, COSTA's radical action has not shaken Starbucks' leading position, but can only be regarded as a healthy competition in the coffee market.

So, with the popularity of Korean TV dramas, more and more young people begin to pay attention to the trend of Korean Wave. Including clothing, makeup, beauty, and even "fried chicken beer" have become the first choice of fashion nowadays. Korean coffee shops quickly spread all over the streets at about the same time. These cafes, represented by Caffebene, which are all over the streets in South Korea, have now become cafes lined with streets in our major cities.

The existence of Caffebene, a coffee shop chain, has caught people's eyes. Because I don't know when, she became no longer a stranger. Caffebene is not all open on the obvious street, but whether it is walking in the community, opposite the office building, or in the tired business circle, there will be a shop waiting quietly. In the distance, I saw the human form of the innocent smiling face of the Korean star, waving to you. This experience gives consumers the feeling that it is not ostentatious or ostentatious, with a strong sense of "the smell of wine is not afraid of the depth of the alley". Caffebene will be there whether you come or not, neither arrogant nor impetuous.

Jungle Law: the strong Diversified Business Breakthrough

With the development of science and technology and the introduction of modern technology, television and newspaper is no longer a single mode of communication, and the rapid rise of mobile terminal Internet and self-media has flattened the world. People's demand is no longer a simple material level of supply and demand, but a deeper level of spiritual needs. The major industries are no longer mysterious, want to enter keywords in search engines, jump out of tens of thousands of pieces of information for you to choose.

In such an environment, if the coffee shop is only a single operation of coffee catering, then the competitiveness must not be able to compete with other brands in the market. However, through the author's visit and understanding, Caffebene also saw this crisis: the chain coffee shop market is no longer a single fast consumer food market, in the future development, the requirements for enterprises are more business model, cross-border cooperation, intimate service and more comfortable consumer experience. Not long ago, we saw the cross-border marriage between Caffebene and financial institutions, which cheered up the entire financial and coffee shop industry in China.

Coffee accompanies you to cooperate with financial institutions and opens a window for cross-border cooperation. Coffee will accompany you in all aspects of life, and coffee will serve as a bridge to link the dialogue between China and the world. The ultimate goal of looking for cross-border partners is to provide consumers with leisure services that are more comfortable, more convenient and create higher value for consumers.

Unlimited Challenge: small Coffee creates Big pattern

From the author's point of view, there is a bank in the cafe, and the bank drives into the cafe. Let's not judge who lit up who. As far as this business model is concerned, it is an advanced and bold innovation. On one side is the bank, which provides traditional financial services, and the other is coffee, which provides modern leisure services. The two industries, which seem to be unrelated, are perfectly integrated because innovative services take what they need. When consumers focus not only on cash, finance, financial management, insurance, personal credit and other banking business, but also on trend information closely related to their lives, such as cosmetics, fashion clothing, scenery, 3C products and so on, which appear in the recent popular South Korean TV series "you from the Star", you can easily complete the transaction here!

No matter how the world changes, no matter how the coffee shop industry changes, the author is pleased that more and more people are willing to stand in the front line and think about industry rules and business means from the perspective of consumers. More and more consumers will get more affordable and more comfortable consumer experience. Period

As more cross-border cooperation can provide consumers with a more convenient way of life, one-stop service will no longer be a dream.

China Coffee Trading Network: www.gafei.com