The rise of "clothing + Coffee" mash-up mode in coffee industry

Now, coffee shops in shopping malls "get together" is not a rare phenomenon, in Hangzhou is also the case. Careful people can find that 3-5 coffee shops are standard in a shopping mall. The coffee industry in the past two years, the rapid development of China has made people have to give a thumbs up, it is also because the Chinese market has great potential, and even many "outsiders" such as Haagen-Dazs, KFC, McDonald's, Goubuli, etc. have started this industry, want to share a piece of this industry.

Is the coffee business good or bad? It is worth mentioning that now the "clothing + coffee" mix economic model is beginning to become popular in shopping malls, and traditional clothing stores are trying to use this business model to drive consumption. Some time ago, due to a series of problems such as joining chaos and shortage of capital chain, the "Coffee Accompanying You", which triggered the "closing tide", was assisted by cat feces coffee, so that it continued to survive in this industry.

"Clothing + Coffee" Mix

After Nanjing and Hangzhou, on May 1 this year, TW started trial operation in the life experience hall of Chengdu headquarters store. In addition to a complete product line, it also opened a coffee area composed of 14 tables and 56 seats. It is understood that this is the first time TW has tried the business model of "clothing + coffee" in Chengdu. Eight employees work shifts to provide coffee-related catering services, including coffee, tea, juice, milkshakes, cakes, cookies, etc., at the same price as Starbucks.

Over the past few days, the reporter observed the business situation of the store, found that there are an average of four or five hundred citizens entering the store every day on weekdays, the number of people entering the store doubled on weekends, among which young women accounted for more than 50%; Weekend 13 to 20 o 'clock, coffee area basically full, this is the busiest time for shop assistants, waiting for family shopping men become the main consumption of coffee area.

Some insiders analyzed that the fundamental purpose of "clothing + coffee" is to increase passenger flow and the time customers stay in the store. As long as the clothing part is large enough, it doesn't matter if the coffee part doesn't make money. Some people think that "clothing + coffee" may be the development trend of the future clothing brand business model, but it will not rise on a large scale.

Cats shit coffee helps "coffee with you" to continue life

As we all know,"coffee accompany you" some time ago with the "shop tide", arrears of wages, cheating franchisees and other problems exposed, this brand has become the target of public criticism. In Hangzhou, it was inevitable that there was a "store closing tide", with half of the 19 stores already closed. Last Sunday, the reporter passed Xiaoshan Mongkok City Xintiandi, saw "coffee accompany you" shop is still in normal business, but not many customers.

Recently, however, it has been reported that Guangzhou cat shit coffee has reached cooperation with "coffee accompany you" and will lead a number of strategic institutions to invest in "coffee accompany you". It seems that "coffee with you" may continue to "survive."

This message first came from a WeChat message sent to partners by "Coffee Accompanying You", which mentioned that after many days of efforts by CEO Qi Dong, the strategic cooperation between Cat Poop Coffee and "Coffee Accompanying You" was finally achieved. This strategic merger, cat feces coffee will bring a number of strategic investors into the "coffee accompany you", for more than a month of audit evaluation, then will help "coffee accompany you" to bear the confirmed debt, reshape the "coffee accompany you" brand image.

Later, Liao Kui, executive deputy general manager of Guangzhou Cat Waste Coffee Chain Co., Ltd., confirmed the matter. He said in an interview with the media that the matter is currently in the negotiation stage, and more specific information needs to be announced later. It is understood that Guangzhou Cat Waste Coffee Chain Co., Ltd. has opened more than 100 stores after introducing cat waste coffee shops in 2010.

From: Yu Zheping, editor of Yingshang. com