Us: demand for coffee fell for the first time in six years as disposable coffee became popular
Coffee consumption in the United States will fall for the first time in six years because of the popularity of disposable coffee, while Americans spend more on coffee because of the high price of disposable coffee, according to the U.S. Department of Agriculture.
Huguo learned from recent foreign media reports that according to the coffee report released by the United States Department of Agriculture on Friday, the annual coffee consumption in the United States will drop from 24 million bags in September to 23.7 million bags (60 kilograms each) in 2015-2016. this is also the first decline since 2009-09-2010.
Of the eight largest coffee consumers in the world, only the United States has reduced coffee consumption, while global coffee demand has risen from 2 million bags to 147.6 million bags. However, to the disappointment of coffee roasters and traders, the report shows that the price of Arabica coffee will continue to fall due to ample supply in the market.
Market participants say the market demand for disposable coffee dominated by Green Mountain K-cup coffee is also increasing, which has an important impact on the demand for green coffee beans in the United States. As Americans' needs evolve from traditional roasted ground coffee to disposable coffee, they can make as much as they want without wasting it.
"people used to make a pot of coffee, but now it's in cups." "so consumer demand is down," Pedro Gavina said.
Reuters reported in February that the disposable packaging of coffee improved the efficiency of coffee use and limited the number of beans consumers could buy from roasters.
But although coffee consumption has fallen, spending has increased, according to market research firm Mintel. The United States spent $11.9 billion on coffee in 2014, compared with 12.8 billion in 2015 and 13.6 billion in 2016. Coffee roasters usually overcharge disposable coffee.
A survey conducted by the American Coffee Association (NCA) in March found that the number of users of coffee all-in-one machines surged in 2015, with more than 1/4 of US households owning them, up from 15 per cent in 2014. In addition, in addition to being affected by disposable coffee, the aging population has also reduced consumer demand, with Americans now drinking an average of 1.85 cups of coffee a day, the lowest level since 2010. (compiled / Hugo net Zhang Kaiyan)
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