Coffee review

Li Jiheng, governor of Yunnan Province, led a team to investigate the coffee factory of Aiyi Group.

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, On the morning of July 4, Li Jiheng, deputy secretary of the Yunnan Provincial CPC Committee and governor, led the provincial government to promote the green economic development of Pu'er and his party went to the coffee processing factory of Ai'er Group to conduct an investigation. During the research period, Li Jiheng and his entourage went deep into the coffee processing production lines of Aixing Group to visit and inspect. Subsequently, Liu Minghui, chairman of Aiyang Group, reported to the research group on the development of Pu'er coffee industry and Aiyang Group.

On the morning of July 4, Li Jiheng, deputy secretary of the Yunnan Provincial CPC Committee and governor, led the provincial government to promote the green economic development of Pu'er and his party went to the coffee processing factory of Ai'er Group to conduct an investigation.

During the research period, Li Jiheng and his entourage went deep into the coffee processing production lines of Aixing Group to visit and inspect. Subsequently, Liu Minghui, chairman of Aiyang Group, reported to the research group on the development of Pu'er coffee industry and Aiyi Group, the origin of cooperation with Starbucks, the company's next coffee industry development plan, and ways to achieve the planning goals.

Liu Minghui said that after setting up a joint venture with Starbucks in February this year, Aiyi Group will integrate Starbucks' professional coffee production experience with the existing coffee planting model of Aiyang, and strive to build Yunnan coffee into a globally recognized high-quality coffee growing area. in order to promote the development of Pu'er, Yunnan and even the national coffee industry.

The research group fully affirmed the achievements made by Aiyi Group in the development of the coffee industry and driving farmers to become rich. Finally, Li Jiheng put forward a request, hoping that Aiyang Group will continue to play the role of leading enterprises, drive the coffee industry to develop in a more standardized, standardized and large-scale direction, and promote the leapfrog development of Pu'er green economy.

In recent years, focusing on the strategic goal of building "the coffee capital of China", Pu'er City has witnessed the continuous expansion of coffee planting scale, continuous improvement of output and quality, and the coffee industry has initially shown better economic, ecological and social benefits. it has become a characteristic dominant backbone industry for farmers to become rich, enterprises to increase efficiency and export to earn foreign exchange in Pu'er city. By the end of 2011, the coffee planting area in Pu'er City was 439000 mu, accounting for 65.6% of the national coffee planting area and 65.8% of the coffee planting area in Yunnan Province. Source: China Daily Yunnan Press Station Correspondent: gong Qunhui

(responsible Editor: Leo)

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