Viktor Coffee Brand Story International Coffee Brand Culture

On a sunny spring morning in Budeze, in the small conference room in Room 1803 of the Jiupai Building, the air was filled with the smell of mellow Vicoya coffee. A story about the brand, like a classic on the tip of the tongue, slowly flowed out.

Legend has it that during the Victorian reign of the 19th century, the Queen felt tired and hungry every afternoon, and her attendant, Duchess Anna, asked her servant to bring some refreshments to satisfy the queen's hunger. Gradually, the Queen lost interest in refreshments that tasted similar day after day. Duchess Anna is an understanding girl, the Queen's energy is poor, she is in the eyes, anxious in the heart. For a time, the clever girl spent most of the evening in the kitchen, fantasizing about making a nutritious and refreshing drink that would keep the Queen energetic and energetic.

Where there's a will, there's a way. After continuous experiments, Anna finally found that when the coffee beans were fried to the second 2nd POP, the color and taste of the coffee were more mellow and fragrant than ever. The queen really loved it when she tasted it. Later, the Queen invited several bosom friends to enjoy a relaxing afternoon with mellow coffee, black tea and exquisite snacks. Unexpectedly, this behavior became a fashion in aristocratic social circles at that time, and socialite ladies flocked to it. This is the origin of English afternoon tea. Today, it has become an elegant and leisure afternoon tea culture.

In the 19th century, Malaysia became a British colony. Princess Vikya, daughter of Duchess Anna, came to Malaysia with a vast army of immigrants and met a handsome and kind-hearted Chinese young man MR. Wu. Vikya and Xiao Wu fell in love at first sight, and they soon fell in love. After marriage, the couple opened a cafe in Malaysia. The clever Vikya inherited her mother's skill of making coffee and constantly debugged it to produce different flavors of coffee. In his spare time, the enthusiastic Vikya will take the initiative to chat with customers and hear a lot of sad and romantic love stories in the process of chatting. Vikya, who has a connection with each other, combines different flavors of coffee with these mournful love stories, giving them elegant and romantic names, giving them the moral of yearning for beauty or sadness and nostalgia. So Vikya coffee has such a series of beautiful names: classic white coffee, cappuccino coffee, vanilla latte, hazelnut white coffee and so on.

Zhang ailing said that women all live in clothes. It means that clothing represents a woman's aesthetic and cultural taste. By the same token, brands live in stories. Behind each brand, there is a story with a long meaning, like a nostalgic classic song that people will never forget. The origin of this story is the connotation of brand culture. People consume brands, more to absorb a culture attached to the brand, because the nourishment of culture is relatively simple material enjoyment, more refreshing.

Those who have drunk Vikya Coffee will never forget its early inventor, the beautiful woman named Vikya. On a leisurely afternoon, when you gently raise your orchid finger, gracefully turn the silver spoon between your fingers and sip into a cup of Vikya coffee, you carefully reflect on the classics on the tip of the tongue and the romantic stories related to Vikya coffee one by one. Just like this constantly rising foam, gurgled out.