On the Management Countermeasures of spice and Beverage Industry

Since 1997, the spice and beverage industry in China has changed its concept, found a correct orientation, faced the market, reformed itself, established a development model of "trinity of scientific research, development and tourism", and organically combined scientific research, development and industry. to achieve a sound development mechanism of carrying out promotion and development according to the needs of the market, relying on the achievements of promotion and development, and relying on industrial management to nurture scientific research. Through the reform, Xiangyin Institute has achieved great-leap-forward development and embarked on a successful road to face the market, strengthen itself and serve the society by relying on the transformation of agricultural scientific and technological achievements.

Development of spice and beverage industry

Current situation of industrial development

Industrial management achievements: industrial management is based on the trend of economic development in Hainan Province, give full play to the advantages of tropical plant germplasm resources, ecological environment and proximity to Xinglong Hot Spring Tourism City, and develop tropical agricultural tourism projects. Through tourism development, the resource advantages of the Institute can be transformed into economic and social benefits, and at the same time, scientific research and development will directly enter the market. The institute registered the non-legal person business license of "Xinglong Tropical Botanical Garden, spice and Beverage Research Institute of Chinese Academy of Tropical Agricultural Sciences" in 1998, mainly engaged in tourism services, product sales and other projects.

The establishment of Xinglong Tropical Botanical Garden has realized the combination of germplasm resources development and ornamental tourism, formed a unique agricultural science and technology tourism brand, and has a high market influence. Since the opening of tourism operation in 1997, the number of tourism reception has been on the rise, with an average annual growth rate of 27.8%. From 2000 to 2005, the Botanical Garden received a total of 5.794 million tourists, with an average annual tourism reception of 966000, accounting for 44.8% of the number of tourists in Wanning City, and 21.5% of the average number of tourists in Hainan Province. The market share is increasing rapidly year by year. Compared with other tourist areas (spots) in Hainan Province, the number of tourists is ranked fifth, and its popularity and attractiveness are increasing day by day.

According to the tourist opinion evaluation sample survey from 2002 to 2004, the average tourist satisfaction rate of comprehensive service quality, environmental quality and landscape quality of Xinglong Tropical Botanical Garden reached 93.8%. It has won the honorary titles of "Top Ten tourist attractions of Hainan Province", "AAAA tourist attractions", "National Agricultural Tourism demonstration site", "National Youth Education Base", "National Science Popularization Education Base", "National quality and Service Integrity demonstration Unit" and other honorary titles, and has been recognized and praised by tourists, tourism circles and experts.

Achievements in scientific and technological development: proceed from improving the added value of agriculture, make use of our own scientific and technological advantages, carry out specialized commodity production of scientific research achievements with economic benefits, and develop a series of scientific and technological tourism products with tropical and botanical garden characteristics. we will form a technological development system that closely combines scientific research, development and the market, and accelerate the industrialization of scientific and technological achievements. At present, Xiangyin Institute has built a pilot plant for tropical spicy beverages and tropical foods. the processing and comprehensive utilization of developed products include vanilla, pepper, coffee, Kudingcha, cocoa, coconut, betel nut, jackfruit and other spicy beverage crops and fruits, as well as ornamental flowers and seedlings. Developed vanilla series, coffee series, pepper series, Kudingcha series, cocoa series, coconut series, betel nut series, tropical preserved fruit series and other 8 series of scientific and technological products 35 species and 51 varieties, of which 40 varieties were developed by their own pilot factories and 11 varieties were developed by cooperative technology. The development of tropical spice, beverage and food series products is full of tropical characteristics, which provides tourists with characteristic tourism commodities and has high market competitiveness.

From 2002 to 2005, the sales volume of "Xinglong Coffee" and other scientific and technological products produced by Xiangyin Institute was 1313.8 tons, with an average annual sales volume of 219 tons, with a sales output value of 114.093 million yuan and an average annual sales value of 19.016 million yuan. It has achieved better scientific and technological economic benefits, enriched the variety of Hainan tourism commodities, and improved the scientific and technological content of Hainan tourism commodities. Xinglong Coffee was rated as "Hainan famous Brand products", and Vanilla Green Tea was rated as "credible products of Hainan Consumer Association".

From 2000 to 2005, the total income of the incense and beverage institute was 206.009 million yuan, with an average annual income of 34.335 million yuan; business income and operating income increased rapidly, with its own income of 171.046 million yuan, accounting for 83% of the total income, and the ability to generate income through science and technology was significantly enhanced.

Problems in industrial development

Agricultural scientific research institutions serve "agriculture, rural areas and farmers", giving priority to social benefits, so it is difficult for research institutes to produce direct economic benefits from technological popularization and services, and it is also difficult to use these achievements and technologies to cultivate leading industries.

The development of tourism industry is greatly affected by market risk, and the number of tourists received is unstable by the consumption structure. For example, the number of tourists affected by SARS in 2003 was 13.6% lower than that in 2002, and the number of tourists affected by market competition in the first half of 2005 was 17.2% lower than that in the same period in 2004.

The intellectual property rights of tropical spicy beverage crops are not easy to be protected, the foreign market trade is fragile, and product sales are greatly affected by market competition.

Insufficient investment in infrastructure construction, slow upgrading speed, difficult to meet the needs of scientific and technological development and industrial operation expansion, good scientific and technological conditions supporting environment need to be strengthened.

Lack of high-level product innovation and technical personnel and marketing and management personnel, it is difficult to meet the needs of market development.

The modern enterprise management system of "clear property rights, clear division of responsibilities and powers, separation of affairs from enterprises and scientific management" has not been fully established.

Countermeasures for the development of spice and beverage industry

Make clear the guiding ideology

Adhere to the scientific concept of development, face the market, and in accordance with the mechanism of independent management, self-responsibility for profits and losses and self-development of the modern enterprise system, engage in technological industries with the characteristics of the institute, such as tourism industry, technology and product development, achievement transformation, technology popularization and technical service consultation, and comprehensively promote the industrialization of scientific and technological achievements. Establish an industrial system with strong market competitiveness, obtain economic and social benefits, and improve its own economic strength.

Establish development goals

Give full play to its own resources and technological advantages, highlight and strengthen leading industries and products, and strive to occupy a position in the market competition. Through efforts, integrate the advantage resources of all parties, unify the brand, and extend vertically, form the comprehensive advantages of products, scale, brand and technology, and make the science and technology industry stronger and bigger.

Adapt to the tropical agricultural technology and product markets at home and abroad, establish a scientific and technological achievements transformation platform and entrepreneurial base integrating agricultural scientific research, development and promotion, strengthen key points, strengthen superior industries, cultivate and promote the adjustment of tropical agricultural industrial structure, and become an exemplary agricultural science and technology leading enterprise with strong market competitiveness. Rely on the advantages of science and technology and resources, highlight the characteristics, extend the industrial chain, establish a tropical tourism base integrating science and technology, demonstration and tourism, and establish a comprehensive industrial science and technology group with property rights as the link and corporate governance structure as the core, with strong innovation, competitiveness and good benefits, integrating science, agriculture, industry, trade and tourism.

Planning the content of industrial development

Development of tropical spice beverage crop series products: relying on the advantages of science and technology and resources, focus on the research and development of tropical spice beverage crop series products with independent intellectual property rights. Innovate the technology, further improve the scientific and technological content, and strengthen and expand the existing advantageous industries. Focus on the establishment of large-scale and modern new pilot factories and the cultivation of leading enterprises to enhance economic strength, promote the value-added of tropical crop products, and promote the optimization of industrial structure.

Efforts should be made to develop excellent seeds and seedlings of tropical spicy beverage crops, play a radiative and leading role, and provide technical support for the construction of modern agriculture in Hainan. Strive for new development in the industrial production of improved varieties and seedlings of tropical spice beverage crops, and the market share of excellent seedlings in Hainan is more than 40%.

Actively develop tropical flower bonsai, fresh fruit, wild vegetables, aquatic products and other green agricultural products and tourism cultural commodities with tropical characteristics, enrich the connotation of plant tourism and form ecological products with tropical characteristics.

Application and expansion of scientific and technological achievements of tropical spicy beverages: based on the international tropical agricultural market, especially the ASEAN market, actively seek new industrial development space. Relying on the scientific and technological strength and industrial basic resources of the Research Institute, we will strive to face Southeast Asian and tropical countries and open up new areas for the transformation of technology, varieties and other achievements and the export of labor services.

Take major measures

Strengthen institutional innovation and establish the organizational form of modern enterprises: in accordance with the state's policies and regulations on the management of state-owned assets, we should do a good job in the preparation for the examination and approval, divestiture and reorganization of state-owned assets, and straighten out the relationship of property rights. gradually form a diversified property right structure of investors and establish an enterprise management system of independent management. The Xiang Beverage Institute is the main sponsor, with intellectual property rights such as intangible assets, current assets, fixed assets and scientific research achievements to establish limited liability companies and joint stock limited companies, while other sponsors and shareholders can, in principle, invest in funds, land and other benign assets. Employees are allowed to participate in the establishment and distribution of joint stock limited companies by investing in shares.

By clarifying the relationship of property rights, the reformed incense and beverage institute can become the main body of investment authorized by the Academy of Sciences, perform the functions of investors, realize the consistency of managing people, assets and affairs, and separate ownership from the right of management. so as to speed up the establishment of modern research institutions and promote the effective allocation of resources, and ensure the safe and effective use of state-owned assets. On the basis of development and maturity, a comprehensive industrial science and technology group with property rights as the link, corporate governance structure as the core, with strong innovation and competitiveness, and integrating science, agriculture, industry, trade and tourism has been established. realize the expansion of "quantity" and "qualitative" leap of science and technology industry.

(2) strengthen the construction of conditions and improve the industrial infrastructure: first, establish a diversified fund-raising system, set up special funds for development, and increase funding for new product research and development, pilot production and major scientific research projects. to create good conditions and environment for scientific and technological development and industrial development of the Institute. Second, strengthen the construction of tourism reception facilities in Xinglong Tropical Botanical Garden, a tropical agricultural science and technology tourism demonstration park, improve supporting tourism, inspection, popular science education, leisure and entertainment services, information, consultation, itinerary arrangement, explanation, rest, shopping, safety and other tourism service facilities, and strive to create national AAAAA tourist attractions. Third, strengthen the construction of tropical spice beverage crop engineering and technology research centers and pilot factories, establish a perfect processing system of agricultural products, and quickly transform a large number of advanced and mature scientific and technological achievements into real productive forces. Fourth, strengthen the construction of scientific and technological achievements promotion centers and test and demonstration bases, take scientific and technological demonstration projects as a model, play a radiative and leading role, and make them become incubators and sources of radiation for the transformation of achievements, vigorously promote the industrialization of seeds and seedlings of spice and beverage crops; fifth, strengthen the construction of instruments and equipment and transportation, hydropower, communications and other logistical support conditions, improve comprehensive development conditions, and improve the ability of industrial development.

Change the operating mechanism to ensure efficient and sustainable operation: market-oriented, according to the needs of enterprise development, constantly adjust the internal organizational structure, optimize the allocation of resources, establish and improve a scientific and reasonable internal management system, ensure efficient operation and sustainable development. First, establish a personnel system in which managers compete for posts and can go up and down. Improve the business performance evaluation system, and reward, warn, punish, resign and dismiss the main operators according to the evaluation results. Second, the implementation of the contract system of full staff employment management, the establishment of a selective employment of workers, can be in and out of the employment system. Third, establish an effective incentive distribution system, explore a variety of distribution methods in accordance with the principles of distribution according to work, giving priority to efficiency and giving consideration to fairness, and explore distribution forms such as management, capital, technology and other production factors participating in distribution, as well as stock (period) rights incentives. Fourth, establish enterprise accounting system. Strengthen cost accounting, target cost management, procurement management, budget management, fund management and financial audit to promote the standardized operation and legitimate operation of enterprises. Fifth, establish a quality management system. According to the requirements of ISO9001 quality management objectives, establish systematic, standardized, standardized production, service quality management and effective operation, create brands, improve market share, and maintain the sustainable development of the enterprise. Sixth, establish an environmental management system, according to the requirements of ISO14001 environmental management objectives, establish systematic, standardized and standardized production, serve environmental management and effective operation, strengthen pollution prevention and ecological protection, and promote cleaner production, so as to realize the continuous improvement of enterprise environmental management. Seventh, establish a safety management system. In accordance with the requirements of safety management objectives, the establishment of enterprise safety production and occupational protection safety management system to prevent accidents, in order to achieve the continuous improvement of enterprise safety performance. Eighth, establish a complete marketing management system. Strengthen the construction of marketing network and marketing team, form and protect their own unique brand, operate in good faith, and lay a good foundation for the expansion of the enterprise.

Strengthen team building to meet the needs of modern management: to establish a comprehensive team of high-quality management, technological innovation and market development adapted to the market economy, so as to provide talent guarantee for industrial development. First, formulate more incentive policies to enable enterprises to have a good leader, a strong and United leadership and decision-making team, and a creative and active workforce. Second, people-oriented, create an environment for the growth of workers, actively carry out the management practice of self-realization of workers, cultivate the spirit of dedication of workers, give full play to their enthusiasm and creativity, and improve the efficiency of the work team. Third, vigorously carry out business manager training to cultivate enterprise managers with leadership and management skills, dare to take risks and have the spirit of innovation. Fourth, strengthen the vocational and technical skills training, assessment, staff training, improve the professional level and professional skills of staff, and promote the training and education of corporate culture to create a good image. Fifth, strengthen the development and training of talents, especially strengthen the training speed of innovative talents such as technological development, operation and management, and actively introduce high-level talents, so as to lay a talent foundation for enterprise market competition. Liang Shuyun and Ouyang Huan, spice and Beverage Research Institute, Chinese Academy of Tropical Agricultural Sciences