How to open a coffee shop that is brewed and sold?

Reader Mr. Wang asked: I would like to open a small coffee shop next to the supermarket or school, now cooking and selling, the price is between 3-5 yuan, will consumers accept this price? In addition, since I have never had similar experience in opening a shop, what problems should I pay attention to in opening this kind of coffee shop? Hope to get the advice of 18 to create wealth.

Wang Qunfang, a reporter for creating wealth, answered: everyone wants to taste the delicious aroma of freshly brewed coffee. Before people wanted to drink this kind of coffee, people would often choose a beautifully decorated coffee shop, and the consumption of dozens of yuan per cup was also prohibitive, so a small coffee shop with low price and high quality came into being. it has become the best place for students, working class and affordable young white-collar workers.

"I think to open a coffee shop, we should not rush to set the price, but first determine our own customer positioning, and then choose the right store after the customer positioning is clear." Mr. Guo, head of three "street customers" milk tea stores in Hangzhou, said, "if it is identified as a middle-and low-end consumer group, it can be opened on the edge of the school, and preferably in places with more literature and art students, such as the School of Media and the Academy of Arts. Because this kind of students are more fashionable, they are the mainstream people who drink coffee, and the price of each cup of coffee is between 3 yuan and 8 yuan. At this price, the profit per cup may be thin, but if the quantity is large, it can still be profitable; if it is determined to be middle and high-end people, then the store can choose next to the high-end office building, and the price per cup is between 8 yuan and 15 yuan. Of course, if the price increases, so should the cost of coffee beans. In addition, operators should also enhance their professionalism in making coffee, otherwise the coffee is not authentic, it will also affect the source of tourists. " According to Mr. Guo, there is already a fashionable coffee shop named "coffee queen" on Zhongshan North Road in Hangzhou, and the business is still very good. If Mr. Wang really wants to open a small coffee shop, he can visit the field and learn from it.