KFC chooses a site and takes two steps to run a coffee shop

The first step: divide the business circle-- speak with data

KFC plans to enter a city, first through the relevant departments or professional research companies to collect information about this area, some materials are free, some materials need to spend money to buy. After buying all the information, we began to plan the business circle.

The planning of the business district adopts a scoring method. For example, there is a large shopping mall in this area. The turnover of the mall is 10 million yuan for one point, 50 million yuan for five points, a bus line for how many points, and a subway line for how many points. These score standards are a more accurate empirical value for the average number of years. The business area is divided into several categories by scoring. Take Tianjin as an example, there are municipal commercial type (Heping Road, etc.), district commercial type, fixed-point (target) consumption type, community business dual-use type, tourism type and so on.

Step 2: choose a location-open a shop in the place with the most customers

The maturity and stability of the business area are also very important. For example, the Planning Bureau says that if a certain road is to be opened and where to set up an address, it may become a mature business area in the future, but KFC will not enter until it is mature and stable. The principle of KFC to open a store is to strive to open a store in and near the place with the most customers.

As the old saying goes, "there is a difference in three cities in one step." if there is a difference in the address of opening a shop, there may be a 30% difference in business. This has something to do with the flow of people (the line of flow of people). Someone may come here, and when it comes to the turn, then this place is not accessible to guests, not less than a small hutong, but business is much worse, all of which should be taken into account in site selection. What the flow of people is like, which direction people are going after coming out of the subway in this area, and so on, all of which are sent to pinch the meter and measure it, and the address can only be determined after there is a complete set of data. When choosing a site, we must consider whether the main movement of the flow of people will be stopped by competitors. There is a main moving line in the flow of people, and it will matter if the competitor's gathering point is better than that of KFC, and it doesn't matter if the two are the same.