As a "wedding dress", it is better to be a brand to see how Hougu Coffee develops its power in the two markets.

As you know, coffee is one of the top three drinks in the world. According to legend, French missionaries introduced coffee into Binchuan County, Dali Bai Autonomous Prefecture, Yunnan Province in 1892, thus starting the process of coffee cultivation and development in China. So far, coffee has been cultivated for more than a hundred years in our country.

Today, Yunnan has become one of Asia's major coffee producing areas, and many coffee giants will come here to purchase raw materials. In 1988, Nestle Company set up an agronomic station in Pu 'er, Yunnan Province to cultivate coffee planting; in 2012, Yunnan Aini Group and Starbucks jointly established Starbucks Aini Coffee Co., Ltd., which made Yunnan Coffee take another step forward in the internationalization process.

According to incomplete statistics, in 2014, Yunnan coffee planting area reached 1.87 million mu and output reached 118,000 tons. Yunnan, as a source of raw materials for continuous export, has also brought good economic benefits to the local area. However, it is regrettable that Yunnan coffee, which has been making wedding clothes for others, has not yet emerged as an international brand.

From this, Yunnan coffee industry enterprises strive to change the status quo and strive to develop independent brands. As a high-quality brand of local coffee in China, the relevant responsible person of Yunnan Hougu Coffee Co., Ltd. said that if local enterprises want to bid farewell to the era of raw material supply, they must make every effort to build their own coffee brands to compete with coffee brands in various countries.

Therefore, on January 4, 2013, the China Trademark Network of the State Administration for Industry and Commerce released a message saying that the "Hougu" coffee trademark registered by Dehong Hougu Coffee Co., Ltd. was recognized as a well-known coffee trademark in China, and Yunnan Province has its own well-known coffee brand since then. It lays a solid foundation for consolidating Yunnan coffee's leading position in the domestic coffee market and for competing for the international market in the future.

According to media reports, according to the analysis of global coffee production and marketing situation, it is estimated that by 2020, the coffee planting area of Yunnan Province is expected to reach more than 2.5 million mu, with an annual output of 200,000 tons of green coffee beans and a total output value of more than 35 billion yuan. This is also the golden age of Yunnan coffee.

In view of this, local coffee enterprises are taking advantage of the momentum to promote industrialization development. Later, Valley Coffee resolutely entered the single-product e-commerce marketing mode and joined the online trading platform focusing on coffee products. This is China Coffee Trading Network, which is used to gather the resources of coffee producers, suppliers, buyers and distributors nationwide, so that the coffee industry can quickly activate and expand the online trading and raw material procurement business circle of coffee through more platforms upstream and downstream. (Author Li Xiaoming)