Coffee review

How to make a wonderful life with a cup of coffee?

Published: 2024-09-17 Author: World Gafei
Last Updated: 2024/09/17, Li Songting (first from right) and his entrepreneurial team. (file photo) the creators work in the cafe. (file photo) in different cafes on a midsummer afternoon, it is so pleasant to sit in a quiet space, drink a cup of fragrant coffee and share the joys and sorrows of starting a business with three or five bosom friends. Nowadays, such scenes are often played out on Dr.OG COFFEE (Doctor Coffee). Dr.O

李松庭(右一)与他的创业团队。(资料图片)

Li Songting (first from right) and his entrepreneurial team. (file picture)

创客们在咖啡馆内办公。(资料图片)

The founders work in the cafe. (file picture)

Different cafes.

In the midsummer afternoon, it is so pleasant to sit in a quiet space, drink a cup of strong coffee and share the joys and sorrows of starting a business with three or five bosom friends. Nowadays, such scenes are often played out on Dr.OG COFFEE (Doctor Coffee). Dr.OG COFFEE is located in the industrial base of Xiamen Software Park, where entrepreneurs can use office space and equipment for free, participate in entrepreneurial salons and training incubation, and make their dreams come true step by step.

The cafe is run by a fresh graduate of Xiamen Institute of Technology named Li Songting. When he was a student, Li Songting ran a cultural communication company with four classmates and friends. However, just when the company was on the right track, Li Songting came up with the idea of setting up an innovative and entrepreneurial base in the form of a cafe to provide an open office environment for creators.

"what the entrepreneurial team needs most at the initial stage is capital and resources. If there can be low-cost rented or even free office space, for entrepreneurs, office costs will be greatly reduced. " Li Songting said.

This idea is supported by Dr. Huang Wenqi. Huang Wenqi is a Taiwan expert engaged in the research and development of solar cells. in recent years, he has often done business tutoring in universities on both sides of the strait. "there is often a problem of information asymmetry between investors and entrepreneurs. Looking for funds for entrepreneurs and

At the same time, many investors spend their time looking for projects. " Huang Wenqi believes that it is necessary to build a platform for communication and docking, which can provide convenience for investors and entrepreneurs.

The reporter found that in Dr.OG COF?FEE, entrepreneurs can completely "carry bags to start a business." Push the door, a coffee bar comes into view, next to the conference table, opposite the conference table is two glass cubicles, and further inside, there are two rooms that can hold dozens of people. All the space is neatly divided into coffee area, conference area, office area and training area, with projectors, desktop touch screens, tablet testing machines and other equipment, which entrepreneurs can use for free.

"We don't make money from coffee." Li Songting said that Dr.OG COFFEE earns a return by providing entrepreneurial teams with all-round entrepreneurial services such as bank-to-enterprise connection, company registration, policy application, roadshow promotion and angel investment, as well as investing in growing entrepreneurial teams.

Avoid becoming a mere formality

Since its establishment on July 8, Dr.OG COFFEE has become an innovation and entrepreneurship base for college students on both sides of the Taiwan Strait, and a series of innovative services have attracted the attention of many creative teams. Rongcheng Multimedia Studio is one of them, which is a team of creators engaged in video and micro-film production. Li Li, the director, said: "the cafe not only provides free office space, but also helps us find business and investors, solving the biggest difficulties in the early stages of our business."

Today, there are seven or eight creator teams stationed in Dr.OG COFFEE, and some projects have completed funding docking here and received millions of yuan of investment. On August 18th, Xiamen Science and Technology Bureau awarded Dr.OG COFFEE the title of municipal mass creation space.

"Coffee is just a carrier, it doesn't matter what you sell, the key is how to retain founders and attract investors." Industry insiders pointed out that from a national point of view, many cafes with mass creative space labels either suffer from a lack of creative talent and investors, or just want to obtain support funds from relevant departments. In fact, it is no different from the traditional cafes on the street, and the form of mass creation space is greater than the content.

Objectively speaking, first-tier cities have incomparable advantages in terms of talent, investment scale and so on. For example, a sound intelligent hardware supply chain is the advantage of Shenzhen to create space. Beijing has highly concentrated angel investment and venture capital institutions, while Shanghai relies on developed high-tech industries.

"second-and third-tier cities should create accurate spatial positioning for the masses according to their own industrial characteristics, so as to tap potential and give full play to their advantages." Chen Daming, chief executive of Dr.OG COFFEE, believes that if you blindly imitate, it will only be "empty and uncompensated."

"since the listing of the Fujian Free Trade Experimental Zone, Xiamen has become a hot place for Taiwan's young people to land and start businesses." Huang Wenqi said that Dr.OG COFFEE is located in the Xiamen Software Park, which brings together many new enterprises, which is not only easy to obtain entrepreneurial resources, but also conducive to the landing of good projects in Xiamen and the development of unique mass creation space. In the future, they will also create a living space to integrate mass creative space with youth apartments, so that more young people from Taiwan can take root here.

"We have targeted our clients as young entrepreneurs from both sides of the strait, and we believe that creators from both sides of the strait will certainly be able to 'soak' a wonderful life in Dr.OG COFFEE." Li Songting said.

The space of mass creation should have accurate positioning.

"starting a business starts in the garage." This is an experience from Silicon Valley in the United States. Famous "cow companies" such as Hewlett-Packard, Apple, Dell and Google were all started in the garage, and the young dream in the dim light eventually affected the whole world. The so-called garage has also become synonymous with low-cost, zero-threshold entrepreneurship.

In fact, Zhongchuang Space has created a more efficient model than garage entrepreneurship. For example, appropriate financial subsidies are given to the rent, broadband access fees and public software of new incubators such as mass innovation space, which not only brings young entrepreneurs together, but also allows venture capital to enter. It realizes the combination of online and offline, incubation and investment.

However, the phenomenon that mass creation space is springing up like bamboo shoots after a spring rain also needs to be treated with caution. In order to catch up with the policy hotspots, some mass innovation space has no clear development ideas and paths, and even some speculators just to obtain policy subsidies, lost the original meaning of the mass innovation space.

Thus it can be seen that the space of mass creation should have a clear positioning in order to walk steadily and well. From this point of view, Dr.OG COFFEE has positioned its clients as young entrepreneurs on both sides of the strait with clear ideas and clear positioning. With the landing of Fujian free trade pilot zone policy and the prominence of Xiamen's unique advantages, more young entrepreneurs from both sides of the strait will come to Xiamen to start businesses. Can Dr.OG COF-FEE, a space for mass creation, help creators understand and understand the corresponding policies, and give full play to the complementary advantages of young people on both sides of the strait? We'll see.

Source: Fujian Daily

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