Coffee shop opening process and matters needing attention

The customer is God, and seizing customers and giving them word of mouth is the key to running a coffee shop for a long time. If a coffee shop owner can sincerely and attentively care about every customer, the shop can have a niche for long-term operation and have a chance of success. Good service and quality guarantee is the symbol of the brand.

[the first step in opening a shop] Coffee shop location

When everything is ready, it's time to choose the site. The transportation where the cafe is located must be convenient, because it is convenient for friends who are introduced by regular guests to find it. The cafe itself should be quieter and the surrounding greening should be better. In addition, cafes rely on the surrounding environment to have a knock-on effect; large buildings or near office buildings. And the selected shop itself should also be more practical, 70 square meters of the house to make about 100 square meters of the effect is the best, so it is recommended to have a business idea, find a professional who knows how to decorate for reference. In addition, generally speaking, shops sign for three or five years, so the rent must be haggled over, and at the same time, it also depends on the estimate of long-term development.

[the second step of opening a store] examine the market and positioning

Determine whether there is enough demand in the current market in your city, and what kind of demand it is, and what kind of people are in need (whether it is for business people or couples, or college students). If you can keenly capture these in the early stage, and then on this premise you should be half successful. Determine the demand, then it is very natural to locate the needs of the population, and then the positioning of their own coffee shop will come out.

[the third step of opening a shop] Design the style and furnishings of the coffee shop

When you find a local store, it's time to decorate and design the style of the coffee shop. Coffee shops must give people a comfortable and cozy feeling, and they must not be the same. Operators should decorate around their own position. The key to going out for a drink is the atmosphere and feeling, otherwise you might as well go to the supermarket and buy yourself to drink at home. So the coffee shop atmosphere is particularly important, or decadent or warm or lazy feeling, people must be intoxicated with it, reluctant to leave. And in furniture decorations and even curtains, we must pay attention to the style of the coffee shop. In addition, many guests will appreciate the coffee and wine containers when they go to the cafe, and like the lazy sofa, so this is the main point that operators need to pay attention to.

[the fourth step of opening a store] make a good budget and financial planning

After considering the positioning of the coffee shop and the preliminary work of market inspection, after confirming that it can be opened, it is time to make budget and financial planning. The so-called sharpening knife does not make mistakes in chopping firewood. The finer the budget is, the more likely it is to succeed. The capital budget is often the key, there is not enough working capital to do backup, there is no business after opening a shop, it may not last for less than half a year and have to close down. Decoration expenses are the largest in the budget, and the entrepreneurial industry mainly deducts the total budget from the fixed money to be spent, and then uses it to design, how much money it has to do, and how much to do. A more reasonable capital budget is to use half of the expenses to cope with clearly seen expenses such as decoration of furniture and equipment, and leave half of the turnover.

Note: the actual cost is often much larger than the budget, be careful! Be careful!

Points for attention

1. After decoration, it is time to recruit, choose waiters as far as possible to choose temperament and self-control, that will make customers feel your high-end and connotation, so as to recognize you. There are also cafes that don't need as many waiters as restaurants, but the boss can't be in the store every day, and personnel management is still a problem. Large business management needs system, small business management needs emotion, so communicate more with employees.

two。 The product must be fine, and good coffee brewing is the last word. Making a good cup of coffee is the most basic requirement for opening a coffee shop, and it is also the first key to quality assurance, but to make a good cup of coffee, you can't just stare at a book to make a good cup of coffee. Brewing coffee is like creating an art. In particular, a personalized and personalized coffee shop is like an art shop. The coffee shop owner himself is like an artist, who can show the confidence and charm of the boss, which is a good cup of coffee.

3. Many small leisure cafes have a variety of food to meet everyone's needs, which means that cafes are also equipped with Chinese and Western food chefs.