Specialty Cafe Marketing activities what is a good coffee shop?

What is a good cafe? Every cafe owner has a fantasy about his own cafe. No matter what fantasy, we can conclude that a coffee shop that does not make money is by no means a good coffee shop.

You will be shocked when you hear that a cup of coffee will sell for 5000 yen. You will be even more surprised when you hear that there is a steady stream of customers in such a coffee shop. But it's true.

A coffee shop in Tokyo, Japan, run by a man named Yoshiro Mori, may be the most expensive coffee shop in the world because it has created one of the most expensive coffee shops in the world, selling a cup of coffee for 5000 yen.

After the breathless price was launched, it spread all of a sudden. Many people can't believe it's true, and some people think it's obviously a coffee shop cheating and blackmailing customers. But it is also incredible that the selling price is so high that the boss can't make any money because the cost of this cup of coffee is too high.

First of all, the coffee cups are made in France and are extremely expensive. Each cup is worth 4000 yen. When the customer runs out of coffee, the coffee cup will be packaged and delivered to the customer. Secondly, each cup of coffee is carefully prepared by the famous teacher on the spot, the salary of the famous teacher is very high, and the coffee material is unique and the raw material cost is very high.

Thirdly, the service of this shop is extremely diligent and considerate. In the coffee shop decorated as luxuriously as a palace, many waiters dressed as ancient maids wait on the side, and the customers feel as if they are emperors above ten thousand people, and their artistic conception is indescribable.

Out of curiosity about this extremely expensive cup of coffee, curious customers flocked to see what happened, and when these curious customers came once, they often never forgot the luxurious atmosphere in the store. They will not only come next time, but also volunteer publicity to their relatives and friends to attract more customers.

Perhaps people will wonder, 5000 yen a cup of coffee, often drink it, would not drink it into a pauper? That's the secret. 5000 yen a cup of coffee is just an attractive cover, and there are many ordinary-priced coffee and other drinks, which are the real source of money for the store.

Most customers drink ordinary coffee and drinks, and if they all drank the world's best cup of coffee, Mori would be poor-because that cup of coffee doesn't make money.

In the era when concurrency is becoming more and more "rampant", curiosity, though shared by everyone, is also becoming a scarce resource. As a service industry, how to arouse customer curiosity and give customers a reason to patronize you is undoubtedly the key to gain popularity and profit. The reason can be a different atmosphere, a unique commodity, or an absolutely low price of some goods.