The secret of the successful operation of the cafe is "braking with stillness, though still still moving"

Coffee has gradually become an indispensable healthy drink in people's life, and the coffee shop has also become a very emotional joining industry, which has long been welcomed by fashionistas. Choose to invest in coffee to join the chain store industry, in addition to making considerable profits, but also improve the taste of life, why not do it!

Therefore, many investors will choose to join the coffee shop and strive to introduce coffee culture and coffee atmosphere into consumers, so as to make the coffee shop's unique temperament and coffee culture more humanistic and more attractive to customers. At present, we can see that the streets and alleys are full of coffee shops, with different signs, different decoration styles, and different products.

If you want to join this trend, you can choose to open a coffee shop. However, how can we make the coffee shop not only lose its taste, but also win the favor of consumers? As long as you understand the basic elements of running a coffee shop, you can achieve the ideal appearance in your heart. When life becomes more romantic, you will find that everything will become so easy.

Coffee chain is a kind of retail industry, which is the last link in which goods are transferred to consumers. Due to different operating conditions and contents, various specialized stores are produced, including clothing, food, housing, transportation, education, entertainment and other life-related goods. Coffee chains belong to the category of food, but the main goal is the category of fun. Because of the direct contact with consumption, the changes of consumption consciousness and consumption structure of coffee can be reflected in the operation of cafes. Therefore, the operation of cafes, the understanding of consumers' life style and the determination of customers are the premise of opening a shop.

The right location is the key to choosing a coffee business, as a friend once said: if a coffee shop can choose a good and appropriate spot, the success rate of the business is more than 70%. If we fish in a very light position, then do not expect to have a good harvest. Similarly, in places where customers' footprints are sparse, no matter how magnificent shops are built and how attractive coffee is displayed, sales are difficult to achieve. The sales principle of cafes is to build shops (commonly known as "ports") in places that can fully attract customers. Especially small-scale cafes, because they do not have other comprehensive skills like large cafes, so they should pay more attention to the choice of location, which will be the starting point for the success of cafes.

In a coffee shop, the composition of coffee must be very strong. No matter what kind of coffee it is, if the price of coffee is on the high side, or if the quality of coffee is poor, the composition is not complete, or the staff in the store are not familiar with coffee knowledge, or the stock of coffee is not enough, it will immediately affect sales, and naturally it will not be easy to increase fixed customers. In the operation of coffee shops, they have to face not only competition from various cafes in the region, but also competition from various shops, so "the beauty of coffee" has become the basis for the success of shops.

Merchandise as an overall strategy, for cafes, also needs to be paid attention to. All commodity-related activities, such as business planning, coffee procurement, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of the commodity power of cafes.

The most direct thing is that when waiting for guests, the service staff of the cafe should have an elegant posture, pay attention to clothing, make-up, and other appearance; when receiving customers, they should have an appropriate expression and attitude. All waiters should have a wealth of coffee knowledge, timely explanation for customers, but also have the ability to negotiate. In addition, the interior decoration facilities, charming and aesthetic bar furnishings, and store lighting should be used effectively, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. In short, the service capacity of cafes must use the comprehensive activities of various factors such as "people", "equipment", "convenience" and so on.

In other words, the success of a cafe basically requires the effective use and cooperation of the three elements of "port", "coffee" and "service". At the same time, at the time of operation, the collection of relevant information, such as frequent competition and changes in consumer demand, should also be mastered at any time for management adjustment and improvement.