Analysis on the Prospect of China's Coffee Industry what is the current situation of the domestic coffee industry?

Introduction: maturity is not the aging of the heart, but tears in the eyes, but also can keep smiling.

The pleasure of coffee lies in its taste, utility and atmosphere. More and more people choose coffee to accompany themselves to spend a lot of cozy time. Just made coffee, send out this rich fragrance, that kind of attractive aroma, fresh and intoxicating. After getting up in the morning, have a cup of refreshing drink during the day at work, but also have a cup of coffee in your spare time, a few snacks, chat with friends, or after a good meal, make a cup of coffee and read a newspaper.

Analysis of the prospects of China's coffee industry:

With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, leading to a rapid increase in coffee consumption and forming a huge potential consumption market.

According to the forecast of the authoritative department of ★, the consumption of coffee in China will reach 120000 tons in 2012, and the retail sales will reach tens of billions of RMB. The attractiveness of its consumer market makes many foreign enterprises eager to enter China. The head of ICO Operations said: China's market has great potential, so China will become an important coffee consumption market in the world.

★ according to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.

★ Chinese consumers are beginning to understand the brand, style and purity of coffee, and know how to enjoy coffee. In a sense, this is a kind of cultural consumption.

What is the current situation of the domestic coffee industry?

According to the analysis of ① 's Chinese coffee market, the Chinese coffee market as a whole is developing rapidly, which indirectly and directly benefits from the following aspects:

1: with the sustained high growth of China's economy, the improvement of people's living standards and the increasing diversity and improvement of the taste of life, China has the economic possibility of coffee consumption.

2: the influence of globalization has led to the internationalization of consumption habits, and the number of people drinking specialty coffee is expanding.

3: large coffee chains have entered China, domestic coffee shops are also on the rise, coffee shops have been developed in most cities in China, so that the number of people consuming coffee is increasing and the region is expanding.

The Market opportunity of ② Coffee in China

In 2008, China's GDP was 30.067 trillion yuan, an increase of 9.0% over the previous year. As far as the region is concerned, according to the press conference on "Beijing's Economic Development achievements", Beijing has achieved basic modernization two years ahead of schedule, and its per capita GDP (regional gross domestic product) exceeded 10000 US dollars in 2009.

Knowledge of coffee:

The origin of ◆ coffee:

The word "coffee" comes from the Greek word "Kaweh", which means "strength and passion". Coffee tree is an evergreen shrub of Capsaceae. Daily coffee is made from coffee beans combined with a variety of cooking utensils, and coffee beans refer to the nuts in the fruit of the coffee tree, which are then roasted with appropriate roasting methods.

There are all kinds of legends about the origin of coffee, but most of them are forgotten because of its absurdity. However, people will not forget that Africa is the hometown of coffee. Coffee trees are likely to be found in Ethiopia's KAFFA province. Later, batches of slaves were sold from Africa to Yemen and the Arabian Peninsula, and coffee was taken everywhere along the way. To be sure, Yemen started growing coffee in the 15th century or earlier. Although Arabia had the busiest port city in the world at that time, it banned the export of any seeds. This barrier was finally broken through by the Dutch, and in 1616, they finally smuggled the surviving coffee trees and seeds to the Netherlands and began to grow them in greenhouses.

Coffee knowledge and Coffee Culture Collection:

What is ◆ coffee? To put it simply, it is an ordinary drink, one of the three largest drinks in the world. The volume of global trade is second only to oil, which is more popular than tea in the world.

◆ coffee is definitely not just an instant, monotonous drink, nor a coffee-flavored drink with a lot of milk, sugar, ice, etc.; coffee is something that can be tasted and tasted slowly, just like Chinese tea.

◆ for ordinary people, it is impossible to bake their own tea, so drinking tea is mainly brewing to extract the taste of the tea itself; but you can buy professionally roasted coffee beans, 80% of the taste of coffee comes from roasting; it can be said that coffee has more variability than tea, and you have more control over coffee. You can think of coffee as a hobby worth playing with, because the taste of coffee is ever-changing and fun.

◆ coffee, which is coffee, is a plain drink.

Zhengzhou Yindi Trading Co., Ltd. is a company specializing in the promotion of coffee culture and the sale of coffee bean raw materials and utensils, partnering with the world's technologically advanced coffee maker Merlot and professional coffee utensils manufacturer Tiamo, as well as the global technology-class coffee bean processor "Jirui" strong cooperation; focus on promoting coffee culture. Our goal is to set up a (100) coffee one-stop solution experience center in Zhengzhou within three years. Our aim is to let more people understand coffee culture and enjoy pure coffee.

The company has a "one-stop coffee experience center" to provide coffee lovers with "one-stop coffee solution" and "one-stop coffee experience."

The brand advantages of Yindi Feiyu Cafe are:

① has the advantages of low investment, low risk and no franchise fee.

② headquarters designs a special product line and menu for each franchisee.

③ has the advantages of quick effect and high benefit: you can start business as soon as you receive the equipment and make a profit.

④ Don't worry: the headquarters has everything ready for you, including store design, raw material delivery, personnel and management training.

⑤ has many product lines: there are many product lines, and the headquarters develops new products from time to time.

Low threshold for ⑥: anyone can easily use it.