Who leads the weather vane of coffee on the rise of coffee franchises?

Coffee franchise has greatly promoted the rapid expansion of the coffee market, and the huge consumer demand contains huge business opportunities. In recent years, with the successful promotion of domestic coffee, coffee franchisees have created excellent market advertising effects and consumer groups in the Chinese consumer market.

Tom Yoko Coffee franchise is a popular brand, but it follows the strategist's way in product research and development-Shouzheng is strange. in order to keep our advantage, the baristas hired by Tom Yoko Coffee have more than 5 years of experience in the industry. all the trainees have to pass the teacher's examination and graduate smoothly. In order to ensure the quality of coffee, selected from Sumatra boutique coffee beans and the top imported machines, each cup of coffee is hand-ground by the teacher, mellow coffee attracted a large number of customers Tom Yoko Coffee is not only a place to provide leisure and entertainment for consumers, you can also find delicious simple meals here, looking for popularity among minority consumers. It is the only magic weapon for Tom Yoko Coffee to win the favor of more consumers and franchisees.

Although coffee is profitable, it has to be supported by location and management. Tom Yoko Coffee has a professional site selection team, which provides a reasonable plan for site evaluation for friends who want to invest. With the improvement of people's consumption, coffee has become a way of life that can be seen everywhere. In general, the radius of coffee consumption is 5 kilometers. Therefore, in the site selection, the surrounding consumption habits, passenger flow situation, become the first task of opening a store, the location is always the winner. In the operation and management, coffee shop brands, there has been developed a system, you can directly manage the purchase, sale and storage through the system, more intuitive and convenient.

Tom Yoko Coffee, according to the survey of the national authority, the coffee industry is growing at a rate of 25%, and cafes are becoming the bright spot of urban civilization progress and economic growth. Tom Yoko Coffee has made great efforts for the coffee shop owner from choosing the store site to the decoration design guidance, to data analysis, marketing plan guidance, personnel management, cashier management training, personnel technical training and even online marketing guidance. In the follow-up support, Tom Yoko Coffee adopted the policy of unified distribution terminal of materials sold by the headquarters, which saved the coffee shop owners a lot of thoughts. Not only that, in terms of advertising, event planning, headquarters also guide and support.

Chinese people like to get together, no matter eating or chatting, they all need an occasion, which is the third destination besides the company and home. Of course, the restaurant is a choice, but the restaurant is divided into high, middle and low grades, rich people eat thousands of yuan per meal, while ordinary people eat a meal may only be about 50 yuan. "but in the coffee shop, the price of a cup of coffee is 20 or 30 yuan, the price is cheap, the environment is relaxed, people do not feel the identity gap.

In addition, there are about hundreds of thousands of Chinese returning from studying abroad every year, and coffee is undoubtedly a necessity for their life. But cafes that can meet these new demand are far from enough.

People in different countries consume coffee with different characteristics: in South Korea, people generally only consume coffee in cafes, but Chinese seem to prefer to eat something else, especially desserts. As a result, Tom York Coffee added a lot of freshly made ice cream muffins, each dessert sold for about 30 yuan, the price is higher than coffee, but the cost is much lower than coffee.

Tom Yoko Coffee seems to know more about the Chinese than Starbucks: Starbucks is small and cramped, while Tom Yoko Coffee is spacious and bright; Starbucks encourages you to take away, and Tom Yoko Coffee welcomes you to spend the day with your computer; Starbucks opens its store in the high-priced CBD, while Tom Yoko Coffee is located in areas with moderate land prices such as Creative Park and residential area. Really achieve the coffee museum around you, take the route of being relatively close to the people, and help many young people with coffee dreams to realize their coffee dreams.

Even open the coffee shop on the university campus, Chinese college students like to review their lessons in the coffee shop rather than in the study room. So, Tom asked about

Beijing Institute of Technology, a guest coffee and coffee franchise, has been very popular since it opened.

Tom's delicacy is also reflected in many aspects: Tom bears, exotic lighting, log tables full of age, and antique sofa chairs of different heights. Let people come to Tom's guest coffee, just like coming to an old friend's house. Don't be afraid to drop the bright new paint on the corner of the table and be nervous. These are the special successes of Tom Yoko Coffee.

Source: China.com