Perceptual Marketing Analysis of Starbucks Cafe Management

Starbucks 'Perceptual Marketing Analysis The main content of this article is to analyze Starbucks' perceptual marketing. It is unclear how many people will understand perceptual marketing. The so-called perceptual marketing is to emotionalize the marketing activities of enterprises and take the emotional two qi as the main line throughout the whole process of business activities. Emotional marketing has two meanings: one is to develop products or services full of human feelings, and the other is to adopt promotion methods full of human feelings. The following article is Starbucks sensuous marketing analysis of the article to share, interested friends to take a look at this article provided by the information station for you.

Sensory Marketing Analysis of Starbucks

Seize the hearts of young women

Tom Cruise starred in the movie Cocktail, playing the bar owner said:

"If you want a store to be successful, you must let young ladies be customers." As long as this is done, men will naturally visit with women."

Starbucks 'logo is female, showing concern for female customers. Seventy percent of its customers are young women, and the waiters are young men.

Young women are the golden consumer class, leading the new consumption trend. They like sensual consumer goods that are beautiful, interesting and in line with their personality.

[Product positioning should be accurate]

26-35 It is a new generation of professional perceptual consumer groups.

[Let customers enjoy romantic mood]

Professor Oldenburg of the University of Florida in the United States stated in "Very Beautiful Places":

"Without a third place, people cannot interact, interact and influence, and such places are necessary for cities. When this power is taken away, one feels lonely."

[Launch representative products]

For a concept to be ingrained in the consumer's mind, it must be: first, the product must be useful and important to the consumer; second, the product must be unique; and third, the product category must be clear.

[Have an exclusive secret]

Starbucks has developed foil as a packaging material to maximize air isolation. And extend the circulation period of coffee from one week to more than one year.

Keep it fresh.

If coffee beans are not sold within a week of opening, they will be eliminated. Coffee left for more than an hour after extraction is treated as waste.

Water is purified and used when it is about to boil.