Peet's Coffee & Tea acquires majority stake in Chicago Bakery
Peet's Coffee & Tea, a boutique coffee chain based in Berkeley, California, has grown rapidly in recent years. Recently, Peet's announced that it would buy a majority stake in Chicago roaster Intelligentsia Coffee.
This is the second time in a month that Peet's has acquired a small coffee chain. On Oct. 6, Peet's announced the acquisition of Stumptown, a boutique coffee known for its bottled cold drop coffee, as an independent brand and sold through its cafes, wholesale and retail channels.
Peet's said Intelligentsia will also continue to operate independently. The co-founder of Intelligentsia also plans to continue to be actively involved in the business.
Since opening its first store on the West Coast, Peet's has opened coffee shops in California, Colorado, Illinois, Maryland, Massachusetts, Oregon, Virginia, Washington and Washington, D.C.
Intelligentsia already has 10 coffee shops in Chicago, Los Angeles and New York. Its coffee follows a rigorous process of growing, roasting and cooling, and provides a detailed description on the website.
Peet's Coffee & Tea CEO Dave Burwick says the strategic move is to constantly revolutionize brands to cater to millennials.
"Welcome Intelligentsia to join the Peet's family," the company issued a press release. At present, the US boutique coffee market is exploding, similar to the artisanal beer and Fresh Juice market. These changes are driven by wealthy 18-year-olds and 34-year-olds who prefer to look for a variety of new experiences, such as buying a variety of boutiques. " (for details, see the previous report in Huali Zhi: "American millennials drive a shift in coffee consumption towards a more expensive and better single cup of coffee.")
Like Starbucks, Peet's 's main customer base is 18-to-34-year-olds. But the difference is that Starbucks currently has 21366 stores around the world, but Peet's has not yet expanded into the global market, with only 200 stores in the United States, so Peet's wants to become Starbucks' main competitor. There is a long way to go.
It is worth mentioning that the controller behind Peet's is Joh, which is owned by four German Reimann brothers with assets worth more than $20 billion. A. Benckiser SE Investment Holdings (JAB), JAB is also a major shareholder of Jimmy Choo, Bally and other luxury brands. In recent years, it is very interested in the coffee industry. In addition to Peet's, it has also spent a lot of money to acquire Caribou Coffee Company, D.E. Master Blenders 1753, which owns the Douwe Egberts coffee chain.
From: gorgeous comprehensive from the US website Business Insider, Wikipedia
- Prev
A coffee shop that can be in close contact with small animals.
The selling point of With Bunny is intimate contact with rabbits. Customers can hug rabbits, take photos and feed them. The picture is a data map. Chinanews.com, Nov. 8-according to Japanese media reports on the 8th, coffee shops such as rabbit coffee and bird coffee, which can be in close contact with small animals, are now very popular in Asakusa, Tokyo. These animal coffee shops spread through the Internet and word of mouth, and there are even many foreign countries.
- Next
Group purchase recommendation of three famous coffee bean brands in the world
Lavazza Lavazza has become synonymous with espresso, with 75 per cent of people in Italy fascinated by it and 45 per cent of the world market. Recommended coffee beans: Grand Espresso Price Box: 135Coffee Illy was founded in 1933 in the seaport city of Tristi in northeastern Italy. It is the first brand used in the hotel, restaurant and bar industry in Italy. Illy coffee
Related
- What brand of black coffee is the most authentic and delicious? what are the characteristics of the flavor of the authentic Rose Summer Black Coffee?
- Introduction to the principle and characteristics of the correct use of mocha pot A detailed course of mocha pot brewing coffee is described in five steps.
- Which is better, decaf or regular coffee? how is decaf made?
- How much is a bag of four cat coffee?
- How about four Cat Coffee or Nestle Coffee? why is it a cheap scam?
- Which is better, Yunnan four Cats Coffee or Nestle Coffee? How about cat coffee? is it a fake scam? why is it so cheap?
- How about Cat Coffee? what grade is a hoax? which instant coffee tastes better, four Cat Coffee, Nestle Coffee or G7 coffee?
- Process flow chart of coffee making-Starbucks coffee making process what coffee tastes good at Starbucks
- The top ten best coffee beans in the world Rose summer coffee or Tanzanian coffee tastes good
- Yunnan four cat coffee is good to drink?_four cat coffee is a big brand? four cat blue mountain coffee is fake?