The world's first coffee shop was run like this.

The world's first magic coffee factory-a Starbucks coffee shop called Willy Wonka (borrowed from a movie called Charlie and the Chocolate Factory) in Seattle is different from any Starbucks in the world because it is like a magic chocolate factory.

The whole store is designed as a huge coffee roasting workshop, which is designed according to the real coffee roasting process from the overall concept. All the facilities in the store are really useful, coffee bean roaster, huge mixing tank, conveying pipe, coffee bean grinder, brewing device, all of which are produced in the most intuitive way.

Sitting on the other side of the window, customers can clearly see how a bag of coffee beans is taken apart by workers, poured into a roaster, turned brown, transported to sorting containers, then ground and brewed, and finally turned into a delicious cup of coffee.

The whole storefront design has a strong imprint of the industrial age, and the designer tries to present the most authentic coffee industry production process. All building materials use their original forms, such as metal pipes and containers, to separate the space with the most preserved glass. Directly cut wood is used as furniture and decoration.

The whole experience store includes production area, staff work area, customer rest area, as well as some multimedia libraries. Customers can see more culture about coffee through multimedia displays and books.

A domestic company has put forward the enterprise strategy of "from field to table" the whole industry chain. And this Starbucks experience store also represents Starbucks's strategic transformation, which reflects Starbucks'"whole industry chain" level in the coffee industry. It allows consumers to see how a cup of coffee is processed from a green coffee bean.

Shi said:

The physical business form of the future must be experiential.

The so-called experience is to make consumers feel different from their daily life.

The physical experience store must provide consumers with a place for seeing, listening, smelling, tasting, speaking, omni-directional, multimedia sensory experience.

In the end, what the vision presents is to convey the core idea of the design, not just to look good.

Source: China Youth Network