How FanKa is Integrating China’s Coffee Supply Chain

Coffee has become a daily staple for white-collar workers in China. While demand keeps rising—especially among office workers—industry players still face fundamental hurdles: high procurement costs, weak supply chains, and limited access to quality roasted coffee. These barriers affect everyone from individual cafe owners to corporate buyers trying to serve consistent, fresh coffee daily.

In short: FanKa cuts coffee delivery logistics to under 500 meters and runs its own roasting facilities, while helping independent cafes lower costs through centralized purchasing—adding up to 50 cups in daily sales per location.

What FanKa Actually Does

FanKa operates two interlinked businesses. The first is B2B2C coffee delivery, targeting mainly office buildings and commercial clients. Unlike typical third-party delivery apps that merely ferry cups from existing cafes, FanKa limits deliveries to 500 meters to preserve coffee freshness. Its algorithm optimizes order batching—each courier handles around three orders per trip at under ¥3 per delivery. Couriers come from idle cafe staff, blue-collar labor pools, or gig platforms.

How FanKa Supports Independent Cafes

The second arm is B2B: bulk supply of coffee beans and other essentials to physical cafes. Many small and mid-sized coffee shops in China struggle with slim margins due to rising rents and procurement costs, along with poor customer traffic. FanKa aggregates orders to negotiate better prices, reducing input costs. At the same time, it drives foot traffic via its delivery service, boosting each café’s daily sales by an estimated 50 cups. This dual approach addresses both cost and revenue sides of the café business model.

Why Roasting Locally Changes the Game

Most high-quality coffee consumed in China is still imported—around 90%—with domestic production making up just 10%, much of which is outsourced and inconsistent in quality. Traditional supply chains involve multiple middlemen: origin country → foreign roaster → importer → domestic cafe → consumer. Each step adds time, cost, and freshness loss. FanKa disrupts this by moving roasting in-house. The company has built its own roasting facilities in Shanghai and Changzhou, hiring experienced roasters to ensure quality control. This shorter, more transparent supply chain helps preserve the coffee’s freshness and flavor profile.

FanKa’s Long-Term Vision

Beyond beans and delivery, founder Shen Sufeng plans to build a broader lifestyle platform centered on coffee. The idea is to offer light food options—developed with two Michelin-trained pastry and Western cuisine chefs—that cafes can sell alongside drinks. FanKa will handle production at scale, then distribute via partner cafes. The menu could eventually include reverse-engineered SKUs based on customer demand. “The goal is meeting the daily food and beverage needs of professionals,” Shen says. “Coffee is just the starting point.”

How FanKa Is Scaling

Launched in April of this year, FanKa has already onboarded 100 cafes in Shanghai, with plans to expand to 3,000 nationwide by next year—including potential partnerships with hotels. Shen previously served as CMO at Aidaidai , where he grew daily orders from 3,000 to 12,000 in six months. He’s applying similar ground-level marketing tactics to FanKa: aggressive local outreach, building merchant partnerships, and onboarding users at under ¥5 per acquisition. The 50-person team is currently raising a Pre-A round.

Which Part of the Business Matters More?

According to Shen, it’s not an either/or. “Delivery and in-cafe are just different formats,” he says. “They serve different needs. The ratio isn’t what’s important.” Whether a customer gets coffee delivered to their office or buys it in a café, FanKa aims to deliver quality and efficiency across both channels.

Frequently Asked Questions

What does FanKa do exactly?

FanKa provides on-demand coffee delivery within 500 meters for commercial clients and also supplies coffee beans and other ingredients to cafes through centralized bulk purchasing. It helps cafes cut costs and increase sales by driving delivery orders that add about 50 cups per day per location.

Does FanKa roast its own coffee?

Yes. FanKa owns and operates its own roasting facilities in Shanghai and Changzhou. It hires experienced roasters to ensure quality, allowing it to shorten the supply chain and deliver fresher coffee compared to traditional multi-step import models.

How does FanKa reduce delivery costs?

FanKa limits its coffee deliveries to within 500 meters of the café and uses an algorithm to batch orders. Each delivery person typically handles three orders in one trip, keeping the cost per delivery under ¥3. Couriers are sourced from idle cafe employees, labor platforms, or gig workers.

How many cafes has FanKa partnered with?

As of now, FanKa has signed up 100 cafes in Shanghai since launching in April. The company plans to expand its network to 3,000 cafes nationally within the next year, and may include hotels in the future.

What’s FanKa’s long-term business plan?

Beyond coffee and delivery, FanKa wants to create a lifestyle platform around light food. It’s developing food items with Michelin-trained chefs for cafes to sell, which FanKa will produce at scale and distribute. The goal is to serve the daily food and beverage needs of office workers, with coffee as the entry point.

Who founded FanKa and what’s their background?

FanKa was founded by Shen Sufeng, former CMO of Aidaidai , where he increased daily orders from 3,000 to 12,000 in six months. He’s using similar growth and marketing strategies to expand FanKa’s cafe network and user base.

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