The latest information about Yunnan coffee industry; Dehong Hougu Coffee Co., Ltd. changed the fate of cheap coffee.

A few days ago, Dehong Hougu Coffee Co., Ltd. took the lead in the purchase of Yunnan coffee, according to the New York coffee futures price converted into RMB, minus transportation costs, Yunnan coffee harvest quotation. This move will break the purchase pricing practice of Yunnan coffee, which has been maintained for 27 years, benefit farmers and change the fate of Yunnan coffee selling cheaply.

Since the foreign coffee enterprises entered Yunnan in 1988, it has formed the purchase practice that the purchase price is generally subtracted from the New York futures price by 10-20 cents. At present, only Yunnan coffee is lower than New York futures in the world, and this quotation system has been maintained in Yunnan for 27 years. Based on the average annual output of Yunnan coffee in the past 27 years, Yunnan coffee farmers have lost at least 3.4 billion yuan.

It is the 2015-2016 coffee harvest season in Yunnan, and according to the Yunnan Coffee Industry Association, Yunnan coffee production will reach about 130000 tons this year. While the futures price in New York continues to decline recently, Yunnan coffee will face increasing production without increasing income if it continues to follow the acquisition practice of foreign enterprises in Yunnan, which is about 10-20 cents lower than the futures price in New York.

Based on this, Dehong Hougu Coffee Co., Ltd. is the first to quote: according to the New York futures price, minus the transportation cost, according to this calculation, Hougu Coffee will increase the harvest price per ton of Yunnan coffee by about 1500 yuan in this year's harvest season. in the 2015-2016 Yunnan coffee harvest season, enterprises will pay hundreds of millions of yuan more, and this hundreds of millions of yuan of funds will directly benefit Yunnan farmers. With the modest efforts of enterprises to help farmers through the "cold winter" and stabilize the foundation of Yunnan coffee industry.

"in fact, relying solely on Hougu Coffee or any other enterprise, the power is limited." The staff of Yunnan Coffee Industry Association said, "in recent years, more and more Yunnan coffee companies are trying to'go out 'and cooperate with Shanghai, Chongqing and Chengdu to build coffee trading platforms. I really hope that the participants in the Yunnan coffee industry will form a consensus and join forces for the common coffee cause, stabilize the foundation for the development of the Yunnan coffee industry, and stop selling Yunnan coffee cheaply from now on. "

At the same time, in order to cope with the rising and falling cycle of coffee prices, Yunnan Coffee Industry Association suggested that Yunnan coffee collection and storage system should be established, such as subsidizing warehousing fees and providing discount loans. support coffee enterprises to collect and store coffee at protective prices when the sales price of coffee beans is close to or lower than the planting cost. With the support of the government and the unity of coffee enterprises, Yunnan coffee will no longer be sold cheaply in an all-round way.

The bidding rules apply not only to Yunnan Arabica Coffee, but also to Robusta Coffee. Xiong Xiangren, chairman of Hougu Coffee, said: "Hougu promises that first-class Yunnan coffee beans will never be purchased at a rate of 15000 yuan per ton, and that enterprises will do their best to protect the interests of Yunnan coffee growers and never allow Yunnan coffee farmers to lose money."

Up to now, the planting area of coffee in Yunnan is more than 1.8 million mu, and the output in the new season is expected to be about 130000 tons. Yunnan coffee planting area and output account for about 99% of China's coffee. Yunnan coffee imports and exports account for about 80% of China's coffee. In addition to Hougu coffee imports and exports account for half of China's coffee imports and exports, other Yunnan coffee enterprises have also completed 30% of China's coffee import and export tasks. Yunnan Coffee Industry Association predicts that in the next 10 years, China will become the largest consumer of coffee in the world, and coffee will become another important economic pillar industry in Yunnan in the future.

Source: China Industrial and Commercial Times