The present situation of the bottleneck in opening a coffee shop makes you ponder.

The dream is full, the reality is very bony!

Opening a store not only has to face every problem, everyone, but also to achieve the desired profits.

In the course of actual operation, we have to face every problem that we have to face all the time. How to deal with it, how to solve it, how to prevent it, and how to make it effective are almost unknown. If it happens out of control, the consequences can be borne. Are you psychologically prepared?

For 80% of dreamers with this dream, it may just be a dream, because the most basic funding for opening a cafe is a big problem, even with start-up capital, it is unknown whether it can last! As the saying goes: it is easier to start a business than to keep it.

However, as far as I know, the failure rate of personality shops is about 70%. This is by no means sensational. Six months and a year is a cycle and a hurdle. If you can survive this hurdle, there are even fewer people who can survive a year. Those who can stay belong to the strong, but some of them will belong to the level of tuhao, and the key to not making it through is to be weak alone.

-- current situation of bottlenecks common in cafes:

-- after opening, the popularity is not satisfactory.

-- the advertising effect is not ideal

-- the benefit is not satisfactory

-- the product quality is unstable

-- the creativity of the production team is weak.

-- team cohesion is not enough

-- the quality of service cannot be controlled.

-- there are many accidents

-- can't get the actual feedback from the guests.

-- recruiting ideal employees

-- unable to retain useful talents

-- operators can't see the actual management situation clearly.

-- the employee's executive ability is not in place.

-- encountered the funnel effect of poor communication

-- actual expenditure of funds exceeds budget

-- short circuit of capital chain

It is not clear why there are fewer and fewer guests

I feel more and more powerless.

Feel that the initial fullness of the dream is actually very bony. !

If any of the above five items are on your store stand, it will be a big deal! Because: strategy determines success or failure, details determine prosperity! Therefore, to open a cafe, capital, experience, talent, team, technology, platform can not be less, in this immature environment, each of them will be very difficult for startups. These bottlenecks are the main factors that many independent stores are difficult to maintain, and how to solve them has also become a headache for entrepreneurs!

As a manager, what you think about every day is how to improve performance, how to learn models, how to standardize management, technology, processes, and employee education. It seems that a large number of problems can never be solved, the endless art of management seems to never be finished, and the comprehensive cultural level of the catering service industry does not seem to reach the level of MBA.

Headache, helplessness, hesitation, vicious circle occurs! All these problems are enough to make you lose your morale and make it difficult for you to hold on! Investigating its law, it is not difficult to find the reason for this common bottleneck phenomenon: the situation is weak!

Unity is strength, and unity is the way out!

Three shoemakers make up a Zhuge Liang! Two heads are better than one! A person's power is limited. Over the years, the most heard operators justify themselves by saying, "soldiers come to cover up the water and grow up while learning." the truth is right, the key is to have the capital to learn. Isn't this kind of tuition a little too high?

Remember which book saw such a sentence: the manager who can prevent things from happening is a good manager!

Then hypothetically imagine: if there are three people, ten people, 50 people, and these people have different professional skills, each with their own strengths, and the combination of strong and strong, there is no need to study in all directions all over the world. in this way, it will save the N-year project-by-item learning process, give full play to the existing advantages in useful places, and will produce very good operational results. But which independent store can do it with such a high-quality team and high efficiency? ?

Source: Western food teacher Sun's blog