Why does Starbucks rarely advertise? Impress guests with their traditional design

In fact, advertisements are everywhere in life, and even if you can avoid the hard and wide bombardment, the soft and wide also make people "difficult to defend". Sometimes I wonder why I have become a "fan" of some brands, and I can't help being "advertised".

Recently, due to the work moved to a quiet but traffic blocked place, a cup of coffee has become more and more extravagant, so I began to miss Starbucks. When I have the energy to miss and examine it, I suddenly find that Starbucks does not have a flood of advertisements or celebrity endorsements, but permeates the lifestyle it advocates in every detail in the most amiable way.

The cups we buy every day are constantly innovating. Starbucks has launched different limited edition cups around the world, each of which makes people want to chop their hands:

Starbucks USA 2014 Dot Collection Series

The 15th Anniversary Series of Starbucks in Korea

Japanese Starbucks Valentine's Day Insulation Cup

Black shops in Starbucks, Japan limit carbon-colored black-glazed mugs

2015 Christmas Cup

Cups, as containers for coffee, are of course a good battlefield for Starbucks to play tricks. Red cups in the annual Christmas season have almost become a symbol for modern urbanites to judge seasonal changes, while city cups and limited cups have also attracted a large number of collection enthusiasts.

Of course, Starbucks' ambitions are much more than that. Coffee is not only coffee, Starbucks is also good at cross-border marketing.

STARBUCKS + Charlotte Ronson

STARBUCKS + S'well Bottle

STARBUCKS + SWAROVSKI Star Card

STARBUCKS + Hiroshi Fujiwara (Japan)

2015 Starbucks and Alice + Olivia Fashion Cross-border Cooperation Limited Edition

I wonder how many of you are looking at the little girl with sunglasses on the table.

This year, it may be temporarily replaced by another retro fashion lover. This year Starbucks once again brings cross-border cooperation full of personality and girlish style, purple-black tone, sweet and a little rock style, so that your beloved coffee is also dressed, so that you can find a balance between retro and personality.

You must be no stranger to Anna Sui, even if you don't know her name, you must have seen her signature style-butterflies and roses, black and white vertical stripes, the gorgeous interior decoration of brand stores, these logo elements, you used to see them on dresses, bags, perfumes, and now you can still meet them at Starbucks.

Two limited edition gift box sets designed exclusively for Starbucks by Anna Sui have been launched in China and are reported to be cheaper than those in Hong Kong. This cross-border bold innovation, but also the integration of functionality and fashion sense, the design is full of strong retro color and gorgeous flavor.

Rose rock and roll style

Starbucks' classic double mug

The rose stripes on the cup are retro and elegant royal style mixed with avant-garde rock flavor, soft and rebellious.

Premium customized model

Starbucks' classic double-decker mug (to be available on December 1st)

The rococo-style cup body is inspired by Anna Sui's classic boutique and a couture inspired by Cleopatra, with the couture store at hand.

In addition to crossing the border, doodling on paper cups, though not intentional by Starbucks, has repeatedly put mermaid logo at the center of a variety of surging creative works. With the help of fans, it is more valuable than creating popular advertising words.

Graffiti by a 19-year-old artist

Other

Starbucks makes people remember its brand by adhering to its own tradition and culture, and participates in our lives through innovation and personalized cross-border marketing, constantly bringing us surprises and opportunities to connect with each other. People can't help falling in love with this brand again and again.

Source: Jinri Toutiao