Illy Coffee Company Brand Culture introduction to illy Coffee making steps
Illy Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every day, 3 million cups of illy coffee (illycaffe) are sold in Italy alone, while a staggering 6 million cups are sold worldwide. Every coffee bean has been tested by an electron spectrometer and there is no tolerance for any defects. Such efforts make illy the first coffee company in the world to obtain ISO9001 certification.
Illy coffee pays great attention to the roasting process, during which the beans are put into a large rotating cylinder. The beans lose about 20% of their weight in 12-15 minutes, but their volume expands by 1.6 times. A series of physical and chemical reactions take place in coffee beans, creating more than 1500 substances that become the source of the flavor and aroma of espresso coffee. During the roasting process, illy Coffee accurately controls each step and records in detail the characteristics, formula, baking time, temperature changes and final tasting test results of each batch of beans.
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Introduction of boutique coffee brand culture Nestl é Coffee Company
Nestle, headquartered in Nestle Group in Switzerland, is the largest food company in the world and has a long history in China. For a century, Chinese consumers have known and trusted the Nestle brand because Nestl é opened its first sales office in China in Shanghai as early as 1908 in the last century. Nestl é was one of the first foreign businessmen to enter China.
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Introduction of boutique coffee culture the latest introduction of Hougu Coffee Company
Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions. Hougu Coffee has a profound Chinese cultural heritage, absorbing the cultural traditions of Taoism and Confucianism. The meaning of Hougu comes from the moral Sutra, and the latter represents the king as the queen.
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