Costa opened a new concept restaurant in London with an open kitchen

Since the Costa brothers opened their first coffee shop in London in 1978, the Italian brothers have spread Costa all over the UK and successfully opened up the Asian market.

Recently, they returned to London, where they made their fortune, to open Costa Fresco, a concept restaurant on Tottenham Court Road Court Road in Tottenham, and invited two different design agencies to participate in the launch of the new store.

From a design perspective, this is a collaborative project, Our Design Agency focuses on brand design, including signage, art walls, digital menu screens, food packaging, print and video ads for dissemination on the Internet, while design consultancy Caulder Moore is at the helm of indoor space design.

According to Our Design Agency, the starting point of the brand design will be how to distinguish the new store Costa Fresco from other Costa cafes, while preserving consumers' existing familiarity and identity with the Costa brand.

In the overall brand design process, the design team has taken into account the selection of Costa's best-known burgundy, including Caulder Moore furniture, products and even coffee makers.

Ian Caulder, creative director of Caulder Moore, said: "We hope that our design will bring a natural and friendly feeling to create a cafe with a different appearance and atmosphere for Costa Fresco, but at the same time make it consistent with Costa's brand awareness system. The new store will look lighter and brighter in addition to retaining the warm and warm appeal of the Costa brand attribute. "

In addition to the classic wine red, the gradual water blue becomes another dominant color, which is used in interior design to match employees' uniforms. The updated logo is a handwritten "Fresco", Our Design Agency is mainly designed to release idle, relaxed, and with a hint of country flavor.

An open kitchen has become the focus of the entire space design, allowing customers to watch the chef make coffee and some simple meals for them at will.

Open kitchen

In addition to the traditional seats, Costa Fresco also introduces some breakfast bar tables, and the chairs are a combination of burgundy and water blue.

Sarah Westwood, director of strategy at Our Design Agency, describes the project as a complete brand identification system design. "whether it's takeout packaging, art walls or napkins, we think every point that customers can access can be an opportunity to reflect Costa Fresco's personality."

The picture is from Designweek

Source: curiosity Daily