The first cafe in the mainland of the world is put into operation to explore cross-border travel O2O experience the beauty of cafes

DoNews, December 17 (Xinhua) World Bond, a customized service provider for individual travel abroad, announced that its first travel cafe [World Bond | Red Card] in the mainland has been officially put into operation. According to reports, the World Bond established the Travel Cafe in the hope of building a space for travelers to interact online and offline.

It is reported that before the establishment of the [World Bond | Red Card] Travel Caf é-Blue Harbor Store, the [World Bond | Petite] Travel Cafe-Taipei Eslite Xinyi flagship store was also completed and successfully operated in April this year.

Zhang Pinghe revealed that the countries of the world will use this as a position to turn the trinity of free travel of books and coffee into a link of the sharing economy, connect various tourism bureaus and other partners, and link up their respective travel resources. explore more travel-sharing economic win-win models with various activities. In the future, offline cooperation on various travel themes will be carried out here: salons, film festivals, cultural festivals, hotel travelers and so on.

Speaking of the original intention of setting up a travel cafe, Zhang Pinghe, CEO of World Bond, said that find a quiet place where there are books and coffee to drink, and talk about travel or other things with like-minded people. And professional coffee industry partners, good mode of operation, can support long-term feelings.

According to the China Business Intelligence Network, China's coffee consumption is growing at a rate of 12.8% and is expected to reach 2.8 million bags by 2020. However, the annual per capita consumption of 4 cups is far lower than the world average of 200 cups, which needs to be excavated urgently, and outbound independent travel is also a trillion-class market.

"the high overlap between coffee and freelance enthusiasts, as well as the great potential of the coffee and outbound travel markets, have created a natural opportunity for the birth of red card travel cafes in the world, and cross-border brands come naturally," says Zhang Ping.

At present, the World Bond Travel Network and the "World Bond Travel Masters" client have 20 million active users. Through the co-branded World Bond Travel Cafe, users can have a better understanding and experience of their brands, products and services. Offline users can form awareness of the world through a variety of travel cafe salons and experiences, thus extending to the online. Offline and online are the entrances to each other to complete the O2O closed loop and realize the real cross-border travel O2O.

According to the data, the World Bond Travel Network provides free travelers with all-inclusive free travel services before and during the trip. At present, there are more than 2000 travelers around the world, and the website now has more than 14 million active users. Mobile client-World Bond itinerary Master activated more than 5 million users The platform has tens of millions of destination product inventory, tourism resources cover Europe, North America, Asia, Australia, Oceania, the Middle East and other regions.

When World Bond was founded, it received angel investment represented by Yahoo founder Yang Zhiyuan and Tencent early investor Wang Shu, together with Fosun Kunzhong Investment, Huayan Capital and other venture capital funds with nearly US $10 million A round investment. In 2014, it received tens of millions of dollars in round B financing led by Sina, and in October 2015, Sina invested another tens of millions of dollars.

Source: DoNews