Shanghai Coffee Information: YG and Paris Bei Tian cooperate cartoon image KRUNK coffee shop opens in Shanghai

Published: Sep 18, 2026 Author: World Gafei Last Updated: Sep/18/2026 191 views

The BIGBANG collaboration version of YG Entertainment (the following YG) in the South Mall, a shopping mall in the southern part of Shanghai, China, which combines the BIGBANG collaborative version with the concept of Paris Beitian impression Store, will open on December 18. YG and Paris Beit of the China Division of SPC Group signed a contract for the operation of BIGBANG X KRUNK CAF and made active use of BIGBANG X

BIGBANG X KRUNCAF, the representative cartoon image (KRUNK) of YG Entertainment (hereinafter YG) in South Mall, a large shopping mall in southern Shanghai, China, which combines BIGBANG collaboration version with Paris sweet impression store concept, will open on December 18.

YG和SPC集团中国事业部的巴黎贝甜对于“BIGBANG X KRUNK CAF”的运营签约并且活用BIGBANG X KRUNK 的形象开发出多种产品和促销品进行销售，在巴黎贝甜南方商城店2层的咖啡空间，结合BIGBANG X KRUNK的卡通形象重新装修，为了BIGBANG的粉丝南方商城店店正在进行华丽的蜕变。

YG and SPC Group's China Business Division Paris Beitian signed a contract for the operation of "BIGBANG X KRUNK CAF" and developed a variety of products and promotional items for sale using the image of BIGBANG X KRUNK. The coffee space on the second floor of Paris Beitian South Mall Store was renovated with the cartoon image of BIGBANG X KRUNK. The store is undergoing a magnificent transformation for BIGBANG fans.

Beyond the popular cultural understanding of traditional roast coffee shops, especially the combination of Korean idols and roast coffee shops, whether in South Korea or China, this cooperation between YG and SPC Paris Beitian is the first time. The number of BIGBANG Weibo members with super popularity in China has exceeded 13 million. Paris Beitian, which already has a high-end positioning in China, also feels that this time it has the opportunity to attract young Chinese customers aged 10 to 20 and create a close and friendly brand image.

KRUNK is a cartoon character in YG, a fashion icon that loves hip-hop culture. Two years ago, singer Li Xiayi first introduced YG's cartoon image with her album "IT'S OVER". In December 2013, cartoon products related to KRUNK were launched, and with the opening of Pingpong Pub [Pop-up Store] in Seoul and through cooperation with many famous brands, selling YG art toys, Seoul Fashion Week, art toy culture, etc. gradually became topics in 2015.

中国上海巴黎贝甜合作的咖啡店“BIGBANG X KRUNK CAF”是用BIGBANG X KRUNK卡通形象的第三个版本 BAE BAE作为主要空间概念，相关产品是巴黎贝甜的人气产品迷你纯秀牛奶蛋糕和布丁，马卡龙，奶昔，咖啡艾达吉奥等，年轻顾客层喜爱的甜点和饮料结合BIGBANG X KRUNK的卡通形象重新制作销售的产品，作为开业纪念会进行许多的线上活动，并提供BANG X KRUNK产品和促销品，特别是店铺里进行的“寄BIGBANG积分卡”活动，粉丝给BIGBANG邮寄明星片，中奖的粉丝就有机会获得BIGBANG签名CD作为礼物，这样的活动刚刚公开就得到了许多粉丝的关心。

BIGBANG X KRUNK CAF is the third version of BAE BAE with the cartoon image of BIGBANG X KRUNK as the main space concept. The related products are popular products of BIGBANG X KRUNK. Mini pure show milk cake and pudding, macarons, milkshakes, coffee Adagio, etc., desserts and drinks loved by young customers. And provide BANG X KRUNK products and promotional items, especially the "send BIGBANG points card" activity held in the store, fans mail star films to BIGBANG, winning fans will have the opportunity to get BIGBANG signature CD as a gift, such activities have just been open to many fans concern.

Source: Northeast News Network

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