How to make a special cafe

Now, cafes mainly offer their own services to white-collar workers in cities, but with the continuous development of China's economy and the rising income of ordinary people, this is constantly changing.

Drinking a cup of coffee together in a quiet and elegant environment is a life that urbanites should have. There is no such thing as a free lunch, which is inseparable from the cost. Marketers have to strike a balance between cost control and providing more services to promote the formation of a specific community culture, so it is necessary to be a distinctive cafe that customers like.

Cafes should offer coffee lectures for customers. Professional baristas mainly explain the relevant knowledge of coffee, such as how to make coffee, the use of various utensils and so on. The form of these lectures needs to be very flexible, generally selected when there are more customers, the time is controlled at about 30 minutes.

In the cafe, there should be a professional barista to demonstrate to customers how to taste coffee, how to make coffee, how to buy coffee, how to distinguish coffee. Set up lectures and sell coffee and knowledge together, which can not only cultivate the customer base but also expand the consumer market. Only by opening the market can we do business.

In order to achieve the effect of word-of-mouth, it is necessary to serve every guest. for this reason, it is particularly important for a cafe to have a good barista, not only to brew every cup of coffee and grasp every detail, but also to have a wealth of coffee knowledge and provide service attentively. When brewing coffee, make sure the beans are fresh, ground correctly, the amount of water is moderate, and the time is right. When customers are curious about coffee, the barista takes the initiative to teach the knowledge of coffee. Conquer customers with professional knowledge and skills instead of bluffing. You may be facing the 100th guest today, but for the guest, it is the first cup of coffee. This is where his understanding of coffee begins.