Starbucks launches blue mountain coffee beans with a national limit of 3504 packs

If you say that Starbucks is not quality coffee, it may now respond: I have Blue Mountain Coffee!

Starting this year (January 26), Starbucks will launch a new bean, Blue Mountain Coffee of Valenderford Manor in Jamaica, at its selected store (Starbucks Reserve), with a national limit of 3504 packets. The price of 250g beans is 388 yuan, which is the highest price even in the Zhenxuan series.

This is supposed to be a good bean. In the coffee world, Blue Mountain Coffee means top coffee. But also because its name is too big and easy to use, there are naturally a lot of counterfeits. But the real Blue Mountain Coffee is actually rare, only those who have been certified by the National Coffee Industry Committee (CIB) set up by the Jamaican government can actually call themselves Blue Mountain Coffee. Among them, Wallenford, located 7000 feet above sea level, is the leader of the entire Blue Mountain coffee cultivation.

Starbucks' highly publicized beans can't be too bad. In 2010, it first launched the high-end coffee in the North American market, then updated its products on a quarterly basis, and also launched the Blue Mountain coffee locally. These single beans, which are suitable for hand-brewing and siphoning, are important helpers that distinguish them from other beans (beans from different producing areas) and help Starbucks stabilize its image as a "coffee expert". With Starbucks' huge commercial volume, it can get any raw coffee beans it wants (coffee beans before being roasted) at a reasonable price.

But the spread of Blue Mountain Coffee is certainly not the whole story of this trip. As we said before, it is also a way for Starbucks to increase the added value of its brand.

A simple truth is that if Starbucks completes an educational job in China, where independent cafes are not yet popular, then progressive consumers will "grow up" one day, and they will inevitably turn around and criticize the former Starbucks, and what will Starbucks do then? So Starbucks has to move up the ladder.

Siphon coffee pots have been put into use in several Zhenxuan stores, including the Chengdu Taiguri flagship store. The clerk will stir and brew with a wooden spoon while conveying the spirit of coffee to customers. At the same time, Victoria Arduimno Black Hawk VA388, the semi-automatic coffee machine of the 2015-2017 WBC World Barista Competition, also appeared in some Starbucks stores. So, like the newly launched Blue Mountain Coffee, they all express Starbucks' desire to shape itself "I can be very advanced" in the Chinese market.

The supply of these coffee beans is not known, and it is conceivable that they will be given priority in some stores. And it's a coffee bean after all, considering that most people don't have the patience to wait for a cup of beans and talk about beans for a long time, and they probably end up going the same way in an American (or whatever) cup.

(source: curiosity Daily Photo from cojaft, Starbucks China)